You’ve decided to take the plunge and develop a website. Maybe you already know exactly how you want it to look or know someone that can design it for you. While this is extremely important, have you thought about registering a domain name for your site? Domain names are another piece of your websites brand. Without a cohesive branding effort you will have bits and pieces but not a complete package. What is a domain name? A domain name is the address of the website and email used by customers to find you company. Domain names replace IP addresses (unique numbers) because they are easy to remember. A domain can contain numbers, letters, and hyphens up to 67 characters. Now that you understand what a domain is, why is it important?There are many reasons a domain name is important. Listed are just a few of the key reasons:
- Uniquely identifies your website. Two companies cannot simultaneously hold the same domain name
- Domains are quickly becoming synonymous with the business itself, like Amazon or eBay.
- Gives your business a professional look
- Can result in better search engine traffic
- Allows you to also have email addresses from you domain name (i.e. you@your domainname.com)
- First thing most customers will come across if they find you online
- Increases businesses name recognition
- Choose a name that is easy to pronounce
- Domain name should be as short as possible
- Always choose a .com name if available
- Make the name MEMORABLE
- Relate the domain to your businesses name and the products your offer
- Choose a name that is easy to remember
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