Many people have asked: “Why I cannot find my website on the search engines?”
Just because you created a website doesn't mean visitors will find you easily. A good website design plan should go together with a good website marketing plan. Just a website alone is not enough if you want prospect clients to find you through the Internet.
Creating a website for your business can sometimes be a good idea. You can think of it as a digital brochure that will always be available to view, a method of publicity that can reach to customers worldwide, 24 hours a day, 7 days a week. It is also a great way to keep customers in constant communication and well informed of your business.
Creating a website should be done carefully and well planned in order to make it successful.
Here are some of my recommendations to make your website more successful.
1. A website should give the main idea of what the business does in the home page and as clear as possible.
2. The Contact Information of the business should be accessible from any page within the website.
3. I have heard that you have just a few seconds to get the visitors attention when they visit a website. That is why I do not recommend flash animated introductions (unless you and your website designer can decide to use them after carefully thinking about it).
4. If you hire someone to develop your website, ask them about any website marketing plan they offer. I recommend that you work with a web designer that has at least basic knowledge about website marketing and search engine optimization techniques. A website should be designed thinking about a marketing plan from the beginning.
5. The website should be “search engine friendly”. Search engines have some guidelines that are recommended. Following these guidelines will help search engines find, index and rank your site . It may be difficult to implement a marketing plan in the future if the website was not properly designed and according to the search engine guidelines.
6. Unless you are a musician or have an specific need, I do not recommend using sounds or music in your site. It may bother the visitor and it can also slow down your site's performance.
These are just some of many recommendations. A great way to obtain good results when creating a website is to take enough time to plan it properly according to your main objectives.
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