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2009-03-04T19:43:00.000-08:00

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2009-02-18T19:25:00.000-08:00

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Who Can Best Benefit from the AdWords API?

2008-01-10T13:59:00.000-08:00

The AdWords API is intended to benefit organizations with considerable technical savvy and development expertise at their disposal. The AdWords program tools work pretty well without any programming. For example, using the AdWords report scheduling mechanism, you are already able to automate most reporting tasks. Since this is the case, why bother with a programmatic interface?

The time and expense involved in creating custom AdWords API applications begins to make sense for a couple of kinds of AdWords advertisers:

Extremely large advertisers that are managing hundreds, thousands, or even tens of thousands of AdWords campaigns every day; for example, an auction site such as eBay or an online retailer such as Amazon with a huge number of inventory items
Organizations that are involved in professional AdWords account management and are tasked with keeping AdWords campaigns optimal for many different clients, for example, an advertising agency that handles AdWords for many client accounts

In these kinds of situations, the large advertiser or third-party manager may well have developed a custom work flow that can be automatically integrated with AdWords using the API. In addition, ad text and keyword management may be optimized using proprietary methodology that can be usefully codified in an AdWords API application.

Be Rich By Reseller Hosting

2008-01-02T21:52:00.000-08:00

Web hosting could prove to be a very exciting business venture for you and for other aspiring entrepreneurs. You would just have to become a web hosting reseller and you would already have your own business. Being a hosting reseller would mean that you would be providing hosting facilities for other website owners. As a business owner, you would be purchasing space from a bigger web hosting company and then redistribute that hosting space to website owners.

Resellers could be defined as middlemen entrepreneurs, which offer web hosting services through leasing time and space that would be from another server of a web host instead of having or owning their own. Oftentimes, the quality of the services which is offered by resellers is so good that online customers are not even aware that they are just dealing with a reseller that do not have their own servers. This is because resellers are able to pick and choose the server they would be using for their business, giving them the capability of giving customers the best service.

A reseller hosting business could make you earn you a lot of profit once you are able to completely understand the profit margins and other figures involved. For instance, you could purchase approximately 1000 MB space from one major web host for $25. You could then redistribute the 1000 MB space, which you own to other site owners who need a smaller space to upload their website. You could probably give 25 MB of space for $5 monthly, making your monthly revenue $200 if you would only be selling 40 web hosting packages. There are also some hosts, which allow overselling of the space and would not be charging you extra, not unless the actual usage exceeds the 1000 MB. A typical user would usually just make use of half of his allotted web space, meaning there is a possibility that you could double or triple sell your quota, giving you more income.

Want to host your website with the perfect webhost who can give good uptime and prompt custom support? Look no further. We highly recommend hosting your sites, forums, CMS and blogs with hostgator web host or bluehost webhost. Read the hosting coupons blog posts about web hosting industry, reviews and news about reseller web hosting.

Optimize Your Web Pages for Highest Adsense Returns

2007-12-02T17:18:00.000-08:00

Web page optimization for AdSense is not as easy as you may think, just picking the highest paying keyword in the hope of getting a truck load of click through' s on that particular keyword will not suffice.

Meta Keywords:

You will have to take into consideration meta keywords, whilst having little bearing they do have an influence on the relevancy of the ads going to be placed on your web page. Try to make it as easy as possible for the web crawlers to understand what your web page is about.

Meta description:

Attracting traffic from the search engines is down to your meta description. This is shown after the title text in the SERPs (search engine results page) and has a direct influence on the CTR to your website. Obviously you will have to write a description that will attract the right audience.

Title Tag:

Keywords appearing in the title tag can have a great influence on the relevancy of the ads being placed on your web page. Depending on your optimization approach you can either go with high paying keywords to place in the title tag, or if it is traffic you are after go for lower paying keywords to attract a greater amount of visitors. Remember the title tag is usually visible in the title text of the SERPs and has a direct influence on the CTR to your website.

Headings:

Highlighting your web page content with H1, H2 and H3 headings is of great importance. The sub heading of a web page gives credence to the content on your web page. This has a direct bearing on the displaying ads for your web page.

Keywords in Content:

Using keywords in your content also influences what type of ads will be displayed on your web page. The thing to remember here is don' t mislead the ad bots with too many keywords. Try to keep an even keel in regards to keywords in your content. Humans after all have to make sense of it as well.

Adsense Secrets and Tips - Are There Any Left

2007-11-29T17:22:00.000-08:00

Adsense secrets and tips. Well. are there any left? The simple answer is 'Does it really matter?'

The top tips on making money with Adsense are already out there, free for you to read about and implement. There is evidence that a lot of people are making money with Adsense. The question you should be asking yourself is 'Why am I not making money with Adsense?

The problem with affiliate marketing entrepreneurs is that we read a lot of really useful information, but then we go out and do exactly what we like.

The really useful 'Adsense secrets and tips' to help you make money with adsense are really basic.

* Read the Google terms of service: Google gives you a lot of hints on how to make your Adsense campaign as profitable as possible. If you think about it, the more successful your Adsense campaign is, the more money Google gets. You really must study the TOS at google and plan to operate within them

* Build content rich website: There really is no substitute for this. You must build websites that have a lot of useful information for your visitors. The longer you can hold their attention on your webpage, the more likely they are to see an adsense ad that interests them. Also you must be aware that generating a click is not the ultimate goal. You must try to generate clicks from people who will take action. It is rumoured that the adsense ads served on sites with click through and action are at the higher end of the cost per click range than sites that generate clicks and no action. With this in mind, you really need to treat your Google adsense ads as you would affiliate links. Now if you have a content rich site with genuine information on it, the people who will click on your adsense ads are likely to be those who are looking to take action i.e buy a product or sign up for something.

* Get targeted traffic: No one is going to see your Adsense ads, not to mention click on them, if no-one visits your website. You need to have a robust traffic generation mechanism in place.

* Place your ads in prominent areas on your webpage: If Adsense is the primary source of revenue from your website, why have you got your ads at the bottom of the page? Duh!

* Blend your ads in: No one likes to click on an ad that looks like an ad!! Try to format your adsense ads so that the blend in with the other content on your page

These are but a few of the Adsense tips and secrets that you can apply to help you make money from Adsense. The most important factor though is you. Will you read this and move on or will you take action?

The Secrets Behind Setting Up Your Adsense

2007-10-29T20:26:00.000-07:00

Adsense Secret #1

Color Blending is making your adsense match your content. Visitors have developed ad-blindness to adsense unless you make it seem part of the adsense content. Instead of having a border around the adsense, make sure it doesn't stand out too much on your adsense website.

If you website uses a lot of borders to separate content then maybe using a border for you ad will actually look better. If so then add a border. However most of the time having the adsense inside of content to where it looks like it is a part of the actual content is the best place to put it.

Adsense Secret #2

Adsense Tracking is how the adsense pros earn big with google adsense. What does tracking have to do with adsense? Everything! When you track your ads you start to find out what ads are actually performing and earning you money and what ads are not.

Think about it. If you could "fire" the ads that aren't making you any money and replace them with ones that will, you will be increase your profits. Tracking allows you to do this.

Adsense Secret #3

Adsense Positioning is another crucial step to increasing your adsense profits. But what areas are the best? Simple. Here is a heat map on the best performing adsense positions.

Millionaire Adsense Affiliate Speaks Out

2007-10-29T20:09:00.000-07:00

One millionaire Adsense affiliate who was the first to reveal online that they were on course to raking in over one million dollars from their Adsense affiliate program revealed some fascinating facts behind becoming a millionaire Adsense affiliate.

This millionaire Adsense affiliate has since sold his online blogs, which he was using to make his millions, to AOL. But not before his amazing revelation in a post at his personal blog that naturally attracted plenty of comments and questions from other Adsense affiliates.

One of the surprising revelations that came out of the millionaire Adsense affiliate was the fact that traffic is much more important than the position of Adsense ads on a site. It was revealed that the millionaire Adsense affiliate had already sold some of the best positions on their blog to other advertisers by the time that they joined the Adsense affiliate program. What this meant was that the Adsense ads were placed in the least favorable and least prominent positions on their blogs. Still they were able to enjoy high Adsense earnings that quickly got them into the millionaire Adsense affiliate club.

The lesson here is that volume of traffic is much more important than ad positions when it comes to Adsense earnings and the creation of millionaire Adsense affiliates.

Learn more about the best home business opportunity from a blogger who rakes in thousands of dollars... and growing from their home business.

Why I Cannot Find My Website On the Search Engines?

2007-08-30T17:45:00.000-07:00

Many people have asked: “Why I cannot find my website on the search engines?”

Just because you created a website doesn't mean visitors will find you easily. A good website design plan should go together with a good website marketing plan. Just a website alone is not enough if you want prospect clients to find you through the Internet.

Creating a website for your business can sometimes be a good idea. You can think of it as a digital brochure that will always be available to view, a method of publicity that can reach to customers worldwide, 24 hours a day, 7 days a week. It is also a great way to keep customers in constant communication and well informed of your business.

Creating a website should be done carefully and well planned in order to make it successful.

Here are some of my recommendations to make your website more successful.

1. A website should give the main idea of what the business does in the home page and as clear as possible.

2. The Contact Information of the business should be accessible from any page within the website.

3. I have heard that you have just a few seconds to get the visitors attention when they visit a website. That is why I do not recommend flash animated introductions (unless you and your website designer can decide to use them after carefully thinking about it).

4. If you hire someone to develop your website, ask them about any website marketing plan they offer. I recommend that you work with a web designer that has at least basic knowledge about website marketing and search engine optimization techniques. A website should be designed thinking about a marketing plan from the beginning.

5. The website should be “search engine friendly”. Search engines have some guidelines that are recommended. Following these guidelines will help search engines find, index and rank your site . It may be difficult to implement a marketing plan in the future if the website was not properly designed and according to the search engine guidelines.

6. Unless you are a musician or have an specific need, I do not recommend using sounds or music in your site. It may bother the visitor and it can also slow down your site's performance.

These are just some of many recommendations. A great way to obtain good results when creating a website is to take enough time to plan it properly according to your main objectives.

Is IX Web Hosting Any Good?

2007-08-30T17:42:00.000-07:00

So the question we're asking; is IX web-hosting any good? Well, just like you I am skeptical about buying new products online. Even if that product is web hosting, I don't like to waste my time or my. I like to do a lot of research before I pull out my credit card, I like to look for five things. Price? Speed? Storage? Reviews? Credibility?

Price: Simply put, how much does the product cost; IX web hosting is one of (if not the) cheapest hosting companies around. IX have quality hosting packages starting at $3.95us, that’s just incredible compared to other companies.

Storage: For the cheapest hosting package you’re offered a massive 300gb’s of data storage, now; we all know that, that is a lot!

Reviews: I do general Google searches for reviews of a web site hosting companies before I purchase their product. We’ll after doing such searches for IX web hosting, I am met with hundreds of happy reviews. So this is exactly what I’m looking for in a web hosting company.

Credibility: A Company’s credibility is extremely important, you don’t want to waste or even lose your precious money. IX web hosting has great credibility, so you don’t have to worry.

Speed: How fast is the hosting? Basically I ask around for people to provide me with links to web sites that are currently hosted by the company. So, as far as I’m concerned, my money and time is well worth IX web hosting. I bet you won’t be able to find a better web site hosting company out there. But if you do; I advice you buy their product.

These sites are useful:
Learn how to succeed on the internet
Learn about website hosting

Why Adsense Is The Fastest Way To Make Money Online

2007-08-28T17:24:00.000-07:00

There is hardly any argument over the fact that the Google Adsense program is a very fast way to start to make money online. In fact there are those who would say that it is in fact the fastest.

There are a number of reasons why this is true. If for instance you already have a site that is up and running and would wish to start making money. Most affiliate programs would require some very serious and specific marketing work on your side to generate traffic. Once sufficient traffic has been generated, you would then need to wait and see if you can turn any of that targeted traffic into actual sales. The truth is that the whole process would take a long time of painstakingly hard work for you to be able to start generating any revenue.

The Google Adsense program is different in that one does not need too much traffic and neither do you need to sell to make money. This is by far the most attractive aspect about the Adsense program.

Actually all you need is for some of your current visitors to click on your Adsense ads and you would immediately start to make money. The amazing thing is that you can even easily increase on your earnings without a significant increase in traffic by simply targeting high-paying Adsense ads. The way to do this is to use keyword phrases that have a high value placed on them as a result of bids placed by advertisers.

This is not too difficult to accomplish and is further proof that Adsense is a pretty fast way to make money online.

How To Effortlessly Make Money Online Using Adsense

2007-08-28T17:22:00.000-07:00

The way to effortlessly make money using the popular Google Adsense affiliate program is to find high paying Adsense keywords, create niche websites or blogs based on keywords that you have carefully selected based on your ability to be able to generate quality content that focuses on them. It is really as simple as that.

The reason why so many people struggle with Adsense and do not seem to be able to make more than a few cents at a time is because they insist on creating sites without first carefully investigating and researching the highest paying Adsense keyword phrases. The results are that even if they are able to generate reasonable traffic and clicks, they hardly have anything to show for their efforts at the end of the day.

Remember that even a topic you are deeply interested in will have its’ highest paying keywords. Many times you will find that the very content lying on your site currently and paying something like 1 cent per click can earn you $2 per click or more by simply changing a few keyword phrases here and there.

The value of Adsense keywords is so important that it cannot be taken for granted. For instance 20 clicks a day paying 1 cent will earn you 20 cents a day and $6 per month. Yet the same 20 clicks paying an average of $2 per click will give you $40 a day and a whopping $1,200 per month. See the huge difference!!

The problem is that too many people try to make money with Adsense without understanding this simple calculation.

Make Adsense and Commission Junction Work Together For You

2007-08-28T17:21:00.000-07:00

Optimizing a website for Google Adsense can be difficult and many factors will influence the amount of Adsense revenue your site will generate. Some site owners turn to SEO optimization companies for help, while others do it on their own. Search engine optimization and Adsense revenue optimization are two different things but they work together. The more traffic you get the more you should make from Google Adsense, right? But what happens when you also have a well paying Commission Junction advertiser?

Extra graphics and extra ads take away from Google Adsense. The reader’s focus can be distracted. But a Commission Junction advertiser fits the theme of your website and promises to pay well. Where do you place the ad, and what kind of ad do you use? Will your Adsense revenue go down? Will your CJ revenue offset the Adsense loss?

I’ve been working with web sites since the graphical Internet first started back in 1993. I certainly don’t have all the answers or I would be a millionaire by now, which I am not. But 14 years of trial and error taught me what to do and what I should not do. I’ll give you some examples and hopefully you can incorporate some of them. Your Adsense revenue and your Commission Junction revenue should both increase.

Everyone says your best click-through rate is above the fold, or the part that visitors see first on your site. Have you ever considered making the part above the fold just a little wider? Obviously you don’t want to make it so your screen is wider than the browser window, otherwise it looks bad and people will not scroll left and right. The answer is to use a button that will push the content for you. Here is a help button example: http://allvoipsearch.com When that area opens, as seen in my example, you have the visitor’s full, undivided attention. Since it against the Google Adsense TOS (terms of service) to put Adsense ads in that area, try putting your Commission Junctions text links in that area. You can use button ads, text links, and HTML. I use a help button to open the side band, but you can use a different graphic or a text link. I guarantee it will not take away from your Adsense revenue, and will not overload your pages by trying to cram too much above the fold. Make sure you open the side bar links in a new window.

Another idea to boost your Adsense revenue is retention. The longer the visitor stays the more your website will produce. This is also referred to as the ‘bounce rate’ or how ‘sticky’ your site is. I discovered that people will interact with web sites if you make it easy for them. Free things also make your site sticky. I have a widget that makes it easy for people to send me a text message about my articles. I can put it anywhere including Facebook, MySpace, eBay and Craigslist. Of course I use it on my own web sites. Actually I can use it here, just like I do in my email: http://www.jaxtr.com/allvoipsearch

You can see a full-sized widget here: http://pc-calls.com No matter how you do it the more visitor interaction you have the more your visitors will see your revenue generators. Whether they see Google ads or Commission Junction ads is entirely up to you. What I discovered is that my widget does not take away from my Adsense focus. You can test the theory by using a text link or a click-to-call button instead of the full sized widget. Monitor your Adsense revenue for a week or two under both conditions.

An additional benefit is free text messages from your web site is that people will send you new ideas that help you write more content. Bloggers get input from a comment form attached to every blog article. Static pages or content management systems usually generate email comments. I don’t know about you but I don’t need any more email, and my filters trap some comments. I like the text messages and voicemail.

Essential Secrets Of Making Big Money With Adsense - Do It Right

2007-08-28T17:19:00.000-07:00

Its no big secret that some folks are making some significant money in Google's AdSense program. Experienced website publishers are making $100 to $1000 per day and some even more. In the AdSense program, website owners publish information folks are interested in, Google generates ads which match the topics and content of the pages published, and if readers find the ads interesting, they click on them and the publisher is paid for the interested readers he sends to the advertiser.

In spite of what you read, it is not the quick way to buckets of easy money. In my experience, when people tell you they have some special secret to for making fast easy money they are always trying to sell you something. More often than not, the product for sale is usually worthless information. I am selling nothing, so I will be frank and honest and tell you the honest and real truth. Yes, AdSense is truly a great opportunity, especially if you own an already popular website.

On the other hand, the days of throwing up a low quality web site made of material copied (often illegally) from other sites and making easy money are gone. What few of these junky MFA (Made For AdSense) arbitrage sites that remain are under attack from Google. Advertisers find these sites undesirable places to put their ads. Google does not like their business model (nor the fact that they make advertisers unhappy), and is actively seeking to find such low quality sites and remove them from the AdSense program. The minimum acceptable quality bar for MFA sites keeps being raised all the time, so why build a junk site and constantly have to fight to keep it above the minimum standards?

The reliable way to make money on AdSense is to create high quality pages of unique information that are of value and interest to readers. Create a website which is the proverbial “better mousetrap” and in time you will generate the necessary interest, traffic and ad revenue. Publishing a website is much like publishing paper and ink magazine or newspaper – in that readers want a quality publication that is interesting and entertaining. Like the older media forms, advertisers like high quality attractive publications – and they don’t like slapped together junk that no one finds interesting or useful. If you are going to build up a business this way, its worth your effort to take your time and do it right. Never forget that in the end, the essence of your AdSense business is selling advertising space and your publication must be a place where your advertisers want to put their ads.

Here are some of my essential secrets for starting and operating a successful web based business using AdSense:

1. Don’t bother to chase high paying keywords – it’s a waste of time. More than 100,000 folks have already bought the e-books and other materials that say this is the way to go, and its all bogus information. The payment per click numbers presented are the maximum you might be paid, but there is nothing that requires Google to pay you that amount. If Google decides your site is of a low quality, and the sales leads you generate are of a poor quality as well, instead of paying you $10 a click for asbestos cancer clicks, they can pay you 2 cents – its called smart pricing and is done all the time. In addition, there are already thousands of sites competing for these high dollar keywords – and you will be fighting thousands of others who already have a head start on you to get to the top of the heap. Instead, select a topic that has less competition and still has plenty of advertisers wanting to sell goods related to that topic. If possible, it is best to select a topic you know about and are interested in yourself, as you may be writing quite a bit about it while building your site.

2. Research and choose your website topic carefully. Some topics just don't lend themselves well to profitable ads. A Brittany Spears or Paris Hilton site may attract traffic, but you probably wont have good advertising to go with the topic and the traffic probably will not be folks who are interested in what advertising may be on your page. Ask yourself what are companies advertising out there? Not so much on TV, but in smaller media – yellow pages, newsletters, magazines, etc. These are your competition. There are literally hundreds of small niche hobby and special interest magazines – consider their topics as potential areas of interest for a web site. Take a look and see what kind of advertisers they have.

The goal is to pick a topic where people are actively looking to purchase things and the ads become just as important as your content, so they're clicking around all over the place to find what they're looking for. If you've got a site providing information for people who are looking to buy something, they're much more likely to click your ads. Pick a topic where people are looking to buy goods and services, not hobby chat, humor, celebrities or other less profitable topics. Anything can make money but when people are in a buying mood those ads are as good as gold and your topic can make all the difference.

The motivation of visitors coming to your site really matters quite a bit. If someone is looking for a recipe they will find it and continue on. If your reader is looking for information on the latest misadventures of Lindsay Lohan or some other celebrity, they will also find it and move on. On the other hand, if someone is looking for a information on hotels and places to visit in a certain city, then they are more of the mindset that they will look at your ads and visit the advertisers with the intention to pull out a credit card and make a reservation or purchase. This type of mindset in your visitors is good for you as well as the advertiser.

3. Focus on building a high quality site. Map out a strategy for what you will have and the site you intend to build. Your content matters to your readers! Sites that have a couple hundred words of meaningless drivel on every page are shallow and of little interest. Those sites that rely on a shallow rather than deep content model are more vulnerable to competition than more authoritative deeper sites are. Google knows that the web is overloaded with sites built of pages that are shallow, rather than deep, and on the Google search side, they know the difference. Sites that are designed purely to benefit the publisher aren't likely to prosper indefinitely. What useful information will your website provide to your visitor? Sites with shallow content are also not likely to attract repeat users, which means they're throwing away revenue opportunities from return visits.

4. For AdSense to work you need traffic, and a boatload of it. If your site cannot generate traffic, you wont be able to make much of a profit. AdSense is all about selling interested traffic to the advertiser – and if you don’t have much traffic, you don’t have much to sell. It is important to concentrate first on a positive, quality user experience for your readers. Good content generates interest and clicks, professionalism and quality generates clicks, relevance generates clicks: all these are the things you need to be successful. Well organized and laid out sites, with good honest SEO will bring the right kind of traffic. Building a quality site is like building a building: brick by brick it goes together to form the intended finished product. In time you will get the bookmarks, the good incoming links, the high positions in the search engines and the traffic that all those things bring. Once you have that traffic coming to your website, if your website is well optimized with AdSense, then the money flows.

To read more of my Essential Secrets of Making Big Money with AdSense, or to sign up for yourself to become a part of AdSense, check out my webpage and the links below.

Additional informatio on the Essential Secrets of Making Big Money with AdSense can be found at:
http://nevada-outback-gems.com/Adsense/AdSense_money.htm

The KEY to increase your revenue in AdSense

2007-08-28T17:14:00.000-07:00

We already know how the income from AdSense is generated. That is, by getting clicks on the Google adverts placed on your sites/blogs, but what most people don`t know is why some adverts produce low pay (no matter how many times clicked), and some produce high pay.

Wait,

Let me come at you through this way. You remember Google AdWords? If yes, then you would know that to have such ads placed on the internet, you would have to bid for some certain keywords related to the information/product you are posting/promoting/selling on Google. Some keywords are more expensive than others as they are searched more times by internet users.

Now,

Back to AdSense. By now you should have known the KEY to increase your revenue in AdSense; KEYWORDS. Keywords with low bid price in AdWords will produce low pay in AdSense while, those with higher bid price will produce higher in AdSense.

Now all you have to do is incoporate these high paying keywords into the articles/information or whatever is on your blog/site and they will attract those ads which will generate high pay when clicked. Thats all. This is just the simple trick been used by all those who earn high from the AdSense program.

So go ahead and find these high paying keywords and use them.

The Anatomy of a Hot Google AdWords Ad

2007-08-26T18:16:00.000-07:00

A Google AdWords Ad has four lines:

Line 1: Keyword-rich benefit headline

Before we talk about how to write a great Google Ad, let's just go back to basics and get inside the head of someone who is using the Google Search Engine.

Picture this ... your website visitor is interested in finding something on the Internet so they type some keywords into the search engine. Up comes a search engine results page with a list of websites that matched their search terms.

Now, before we go any further let's look inside the mind of the website visitor.

They have a problem or need.

They think "Aha, I'll go and find out the answer to that on the net."

They point their browser to Google.com and they think, 'Mmmm ... what should I type in the search box?'

Chances are, the keywords they type in are the actual item or items they're looking for. So - let's say they were looking for something to fix their eczema problem.

What do they type into the search engine?

Maybe they type "eczema treatment". They press submit and they wait for the search results.

The search results come up and the website visitor scans the listing of results and while she's doing that, she thinks to herself, 'Mmm... eczema treatment, eczema treatment, eczema treatment.

Where can I find eczema treatment?'

So what is the best keyword or keywords to put in the headline of your Google Ad?

Yes, you got it - "eczema treatment". The reason why this is so powerful is because it's flagging down your reader. The headline is voicing what they are thinking.

For instance:

Eczema Treatment
Eczema Fixed Now
Eczema gone in 2 days!

Here's another tip - capitalize the first letter of each word in the headline.

"Eczema cured in days" vs "Eczema Cured In Days"

See the difference?

Capitalizing the first letter of each word attracts more attention to the letters within the headline (which is obviously very important when you're competing with a whole bunch of other ads as well as organic search engine listings).

Great! So you have a strong headline. The next information to include is as many action words as possible, to drive them to your website.

Unfortunately there is no space for "how to" headlines or anything cute or catchy. About all you can do is mention the keyword with one or two action words surrounding it.

Line 2: Clear Benefit and Command

Eczema Cured in 2 Days!
Itching and Redness Gone. Try it

Line 3: Features and specifics

Eczema Cured in 2 Days!
Itching and Redness Gone. Try it
FREE. Permanent Results. No Drugs.

Line 4: Website Address (URL)

Always feature the URL in upper and lower case to make it stand out.
EczemaRemedyCures.com and not eczemaremedycures.com

Eczema Cured in 2 Days!
Itching and Redness Gone. Try it
FREE. Permanent Results. No Drugs.
EczemaRemedyCures.com

This is an excerpt from Kristina Mills' Website Copywriting Mastery Course.

Has Google Page Rank killed off SEO?

2007-08-26T18:15:00.000-07:00

Has Google Page Rank killed of traditional SEO? Search engine optimization has traditionally been the classical way of making your website attractive to search engine spiders, and without good SEO, there was a time when your site had no chance of being highly listed in Google indices, or the index databases of any search engine for that matter.

However, I keep reading on forums and discussion boards that Page Rank is now more important, or at least the number of links back to your website from others. I personally believe this to be only partially true. That is my opinion after results I have received from my own websites, and tests I have carried out.

What Is Page Rank

First, a short résumé on what page rank is. Google has a formula based upon links to and from other web pages, both internally between page sin your own website, and externally, between your web pages and those of other websites. The more links back from other web pages to a page on your own website, the higher page you get. The more links away from pages on your website to other web pages, the lower page rank that page gets. It is therefore a balancing act.

The reason for this is that Google decided that the more web pages linking to yours, then the more relevant your page must be to the search term (keyword) concerned. Your page must be important for other pages to be linked to it. This is fine as far as that definition goes, but once webmasters understood this, they began to link with each other until, we have a situation today whereby these links are automatically created by means of software, and the content of the linked pages is irrelevant.

However, until Google tackles this problem, right now the Google formula applies irrespective of the relevance of each linking web page. More detailed information is available on the internet, including the links I provide at the end of this article if you need more information on what Page Rank really is.

Is SEO Important?

Some web pages can get listed on Google and other search engines with very little content, and only a large number of links. I have seen examples, and many forum postings on this, but whenever I investigate these sites they appear to be listed only for fairly obscure keywords that are not popularly used.

My opinion is that on-site SEO is very important, but when sites are equally optimized, then the links from other sites become relevant. There is probably a part of the search engine algorithm that includes an element of back-link density in the primary calculation, but I do not believe that onsite SEO is less important than link density.

My reasons for this belief are the results that I can get with my websites/pages with maximum onsite search engine optimization as far as I know how to do it, in relation to those web pages that I have not optimized, but added lots of links to. The optimized pages always do better that the sites with only back-links.

Page Rank Refers to Pages not Websites

Keep in mind that it is only web PAGES that Page Rank and ‘link density’ applies to, and not the whole website. Hence, if you are linked to a page on a website, the home page of which has a PR of 8, this figure ‘8’ is irrelevant to your share of the PR of the page you are linked to. Most pages have a PR of ZERO, and that is the benefit you get. Zero!

Therefore, when linking to other websites, check out the Page Rank of the page on which your link appears. That is the ranking of you receive a share. Not the home page of the site. Some webmasters will try to con you and state that “because you are linking to high PR website, the link you provide should be on your Home Page”. That is because a Home Page is normally ranked higher because it is the page that most people optimize as much as they can. It is normally the Home Page that is first listed in Google and Yahoo, and is listed the highest.

This is proof to me that SEO is not dead, and that Page Rank and links to and from other web pages is a ploy used by many who have poor content on their website. I know that good search engine optimization wins every time and that links can make the difference between sites with similar SEO and relevance to the search term used by the search engine user.

So, has Google Page Rank killed off SEO: absolutely not, and good search engine optimization on your web pages will provide you with a higher listing that if you relied purely on links. My reason for this belief is my own experience in getting rapid high listings in the major search engines when my website is correctly designed and optimized.

Google vs. Yahoo & MSN Live and the Power of Validation

2007-08-26T18:13:00.000-07:00

If you have read the recent July Headlines you will see captions like-

* Microsoft Ambushes Google with Live Search Club, Search Share Surges
* Yahoo! squares up to Google in paid-search game

With the Big Three battling it out for the prize of % of market share one thing is not mentioned in this equation.

How much does it cost to create “Value to Market” and increase your Validation as a search engine returning quality results?

As with any industry with a high degree of growth, Search Engine visibility is still the master of profits for companies on the first page of Google. The difference in sales from Google rankings compared to Yahoo or MSN are not even comparable when you talk to medium companies who rely on Search Engines for their revenues.

I have really never met a company who said their business has been better influenced by Yahoo or MSN over Google.

Why does Google Dominate Search Revenues?

The answer is Validation.

val'i·da'tion
1. the act of validating; finding or testing the truth of something
2. the cognitive process of establishing a valid proof

No other search engine has the best validation for anyone looking for information, products or services. Yahoo and MSN have too many ads and pushed advertising for them to carry the same validation from searchers. MSN Live is late and I feel like I am in some gloomy little place whenever I go there. There are no companies I have talked with that claim Live is a savior yet. Yahoo has the best social environment but you won’t make money like you will with Google.

That is the single most powerful reason companies prefer Google 100 to none. Most companies measure success through revenues and that is the main difference here with Google. The SEO Agency has been providing Local Search to clients whose revenues come completely from Google and in situations where the Yahoo and Live traffic just don’t convert like Google traffic.

Yahoo dominates social activity naturally and their Yahoo store can be profitable but nowhere near the influence of Google for growing your online business and online brand exposure.

The numbers don’t even make sense, even if Yahoo and MSN had equal search traffic or greater market share of searches similar to Google's, roughly 60%, they would still be beat by a better conversion ratio from Google Searchers.

It comes back to Validation and the essence of the Google Search Engine focus. By design or chance they have created the single most influential tool used to connect business, services and ideas to people searching for them. I do see industry and Interest search being more open to competition but that is unknown in 2007.

Big search engines will have to match the Validation of Google to compete even with a closer market share of search users. What is the price of validation? Only time will tell.

Top 12 Tips To Writing Effective Google AdWords Ads

2007-08-26T18:11:00.000-07:00

Top 12 Tips To Writing Effective Google AdWords Ads

Last Update: Friday, December 01, 2006.

In this article I show you my top twelve tips for creating effective Google AdWords ads.

I've been testing the Google pay per click advertising system for a while, with much success. These tips will help you create ads that generate higher click through rates, and lower cost per click.

1. Target The Right Audience

Target the right audience by selecting the language and countries that you want to target. For example, I exclude all countries where English is not understood by a large percentage of the population.

2. Refine Your Keywords

Use square brackets "[...]" around your keyword/s.

For example:

[google]
[google adwords]

Your ad will only show when the search is for the exact keyword phrase you have included within the brackets.

The ad will not show for searches that include other keywords. In our example, this would be for searches such as "google search," or "google news."

3. Test Multiple Ads Simultaneously

Always test 2 (or more) ads simultaneously. This is what is known in the print industry as an A/B split test.

Find out which one produces the higher click through ratio. Then replace the weaker performing ad with a new one.

Continue this process in your never-ending quest to get the highest click through ratio possible.

4. Track The Return-On-Investment Of Each Ad

Google tracks the click through ratio of each ad. But it doesn't track the conversion ratio.

Use a special tracking link in each ad to track its conversion ratio. For example, you could attach each ad with an affiliate tracking system link. Make sure each ad produces a return-on-investment.

5. Include Targeted Keywords In Your Ad

Include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad.

When people scan search results, they look for the keywords they have entered. Searched keywords highlighted in bold certainly help to catch the user's attention. For this reason, ads with searched keywords usually perform better than ones without.

6. Sell The Benefits

Spell out one or more major benefit in your ad. For example, make more money, stay younger looking, lose weight, get healthier, live happier, etc.

7. Include Attention Grabbing Words In Your Ad

Start your headline with an attention grabbing word. For example, "Free:, New:, Sale:, etc." Make sure you stay within Google's editorial guidelines.

8. Use Words That Provoke Emotion & Enthusiasm

Use power words or call-to-action phrases that provoke emotion, enthusiasm and a response.

Here are some examples of power words:

free, cheap, sale, special offer, time limited offer, tricks, you, tips, enhance, discover, fact, learn, at last, free shipping, etc.

Here are some examples of call-to-action phrases:

* Buy Today - Save 50%
* Download Free Trial Now
* Sale Ends Tomorrow

Make sure the phrase specific to your business, otherwise Google may reject the phrase.

9. Sell Your USP (Unique Selling Proposition)

What makes your product or service better, or different, from the competition? Spell them out in your ad.

For example, one of Amazon.com's first taglines was "Earth's Biggest Bookstore." That's a powerful USP!

10. Link To Relevant Landing Pages

If an ad is for a specific product or service, create a landing page for the ad. Include relevant and useful information to convert the customer. Generally, a well designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page.

11. Remove Common Words

Remove common words, such as "a, an, in, on, it, of, etc." Remove every word that does not absolutely need to be in the ad. Make every word count.

12. Deter Freebie Hunters

Deter freebie hunters by including the price of the product or service at the end of the ad. This will improve your overall conversion ratio and lower your average customer acquisition cost.

This may reduce your click through ratio, but that's OK. After all, you're not trying to target every body, only potential customers. In most cases, freebie hunters will never become paying customers.

Conclusion

Remember that advertising is a never-ending series of tests. Always track your ads. Never stop testing different keywords and ads to improve your conversion ratio and lower your customer acquisition cost.

Advertising in the Google AdWords advertising system works. It may not necessarily produce as many visitors as Overture, but the click through cost is usually lower.

Master the art of advertising in Google, and you could outsmart the competitor who's always outbidding you in Overture. ;o)
Internet marketing expert.About The Author: Michael Wong is the editor of GoDefy.com - the world's first online marketing comparison shopping search engine and Mike's Marketing Tools. Michael is also the author of the leading Search Engine Optimization Guide and numerous marketing tips.
Publishing Rights: You may republish this article in your web site, newsletter, or ebook, on the condition that you agree to leave the article, author's signature and photograph, and all links completely intact. Full instructions on how to copy and upload my photo to your server.

What Are The Best Google AdSense Alternatives?

2007-08-26T18:09:00.000-07:00

Google AdSense has been revolutionary in terms of providing a way for webmasters to earn revenue from their web sites, particularly for smaller businesses. But are there any good alternatives to Google AdSense?

It is not usually a good idea to put all your eggs in one basket, so you should identify several alternatives. By doing this you may even discover an alternative that is more lucrative for your site, and at the very least you will be prepared in case something happens to AdSense.

Let’s look at some of the best alternatives to Google AdSense advertisements on your web site.

Chitika

Instead of displaying the same old advertising units with text and image ads, Chitika provide active boxes that show targeted products from various manufacturers. Chitika boxes can even show an ad box containing a product alongside several competitors’ products.

Yahoo! Publisher Network

At the time of writing this Yahoo! Publisher Network is still in Beta mode but once it is fully released it should be a viable alternative to Google AdSense. As with AdSense you can provide your web visitors with contextual ads. Yahoo conveniently offers four ways to receive payment including PayPal. That will be welcomed by many international webmasters who grow old while waiting for US checks to arrive and then get cleared through their banks.

Sell Advertising Spots

This is a traditional alternative, but it is still a good one. If you have a strong customer base you should be able to find advertisers to purchase advertising spots on your web site. You can sell spots by the month and offer a discounted option for six and twelve months.

Write Affiliate Advertisements

If you don’t want to spend time trying to attract traditional advertisers you can make your own ads for affiliate products. Check out the thousands of products at ClickBank or Commission Junction. Select several products that closely match your visitors’ interests. Now write affiliate ads, or use image ads with your own affiliate link.

CBprosense

If you don’t want to manually write your own affiliate ads for ClickBank products then you could consider automating the process with CBprosense. It is a tool that will spider your site, analyze its content and then deliver a list of relevant links to the best performing products in the ClickBank marketplace.

These are five of the best alternatives to Google AdSense advertising. There are many more and several that promise to deliver contextual ads. However I suggest that whenever you are considering an alternative that promises contextual ads, do a quick check through your favorite search engine or webmaster forum to see if anyone is actually making any revenue by using their service. It is one thing to promise the technology, and another altogether to have sufficient advertisers to constantly deliver appropriate ads to your site.

Google Adsense - Ads That Make You Money!

2007-08-22T17:50:00.000-07:00

Imagine... being paid checks by the largest and most popular search engine, simply for displaying a few ads on your website for FREE?

Well, this is exactly what the Google Adsense program is all about! And when you think about it, it's a revolutionary way of earning yourself a useful online side income. But let's back up a bit...

In the past, many webmasters displayed ads from various companies, via pop-ups, banners, pop-ins and pop-unders. However, visitors to these sites soon got tired of these advertising methods - I mean, who'd like to go to a website where they'd have to close pop-up windows every other minute? This resulted in a dramatic loss of traffic, and in turn made many webmasters to lose profits.

That's when Google announced a novel program – Google Adsense. Instead of having to use banners and pop-ups to advertise companies and gain a commission, website publishers could now earn a decent profit by displaying unobtrusive text ads on the content pages of their website. Since the ads displayed were often directly related to what your visitors are looking for on your site, you had a way to both monetize and subtly enhance your web content.

One of the main reasons for its popularity, is the fact that the Google Adsense program is incredibly accurate. By stepping beyond the boundaries of simple keyword matching, it has quickly become one of the most prominent tools to display accurate advertisements. A list of keywords is still used as the basis of triggering ads, but complex algorithms now ensure that non-relevant ads no longer show up on your site.

Google Adsense also gives you the option to be selective about the type of ads you wish to display. This helps you direct your visitors towards certain type of products and avoid non-relevant or competitor ads. To make it possible for everyone to integrate Adsense into their sites, the program offers a wide variety of settings that allow you to alter the ads' size and appearance.

Google offers their Adsense program to just about all website owners. After signing up for the program, you'll receive an HTML/ XML code to paste on all of your web pages. Then, Google will dynamically generate ads that are relevant to your web content. Whenever a visitor clicks on one of the Adsense ads on your site, Google credits your account with a percentage of money that was paid by the advertiser for that ad.

To sign up for this terrific program, hop over to http://www.google.com/adsense It's super easy to set up - just a few clicks of your mouse and you're ready to go! Once you start displaying targeted Google Adsense ads on your website, you can expect to generate a sizable income depending on the traffic flow to your site and how many visitors actually click on the ads.

Adsense Tips That Double Affiliate Earnings

2007-08-22T17:47:00.000-07:00

Most of us would love to double our Adsense earnings. It doesn’t take long to learn that Google uses a sliding scale, so a $10 keyword that promised to pay $1 to the affiliate only pays $.05.

Many affiliate marketers, especially work at home professionals, assume that affiliate marketing is a scam and quit. Unfortunately, affiliate marketing through Google or Yahoo is not a scam. It is the marketer’s ignorance that is costing them money.

No matter what type of internet business a person operates, most will include affiliate marketing to a greater or lesser degree. Many businesses consider affiliate income as passive income, but they remain frustrated by the lack of success.

How Earnings are Calculated

Many factors are involved when calculating the affiliate’s earnings. Page rank, hits, inbound links, and Page Rank are all important. However, the search engines also track how many people click and compare it to how many people remain at the site for more than 30 seconds.

Ad Appearance

The effectiveness of an ad depends on its appearance. Adds that mimic a link bar on a webpage will do better than ones that appear to be advertisements.

This is why Google allows web publishers a wide variety of layouts and color combinations.

Many affiliate marketers tell small business owners to post three, four, or even five bars of Affiliate links. This rarely works. Instead, it can make the visitor feel like they’ve hit a MFA (Made For AdSense) spam site. In most cases, visitors just leave.

Content

You’ve all heard it – Content is King. Many people mistake this to mean that content attracts search engines – not true.
Content, and meta tags, determine what ads appear on a site. A web page that is not doing well can be improved, dramatically, by altering the keywords to attract sites which have good products to sell at an affordable price.

The keywords in an article rarely effects search engine rank in today’s SEO world. However, they are 100% effective in controlling the ads that appear on a web page.

Know the Ads

NEVER click an ad on your website. However, you can read the URL and go visit the site. What are they selling? Is it a good product? Do you know how to write an article that can ‘pre sell’ the product? Can your article ad value to the product? All of these questions will play a vital roll in the difference between the number of the ‘click through’ from your site and the number of ‘decisions to buy.’

There is nothing wrong with manipulating the ads that appear on your web page. If too many of those ads lead to ‘Hard Sell’ pages then change the keywords and topic of the page to attract something more ‘user friendly.’

AdSense Analytics

All business owners need to familiarize themselves with web analytics. AdSense has its own analytics program. Keep an eye on the pages, which ones work, which ones don’t, and which ads pay best. When you target an ad that earns a high affiliate payout then create more pages that attract that ad.

It is easy to track hits and traffic by creating ‘channels’ in the AdSense program.

Reversed AdSense

Don’t forget to improve your PPC campaigns success by using this advice in reverse. One thing that many small businesses often overlook in their Pay Per Click programs is the websites where their ads appear. If the ad appears on too many Made For AdSense pages, or the Return On Investment is low. Take a look at the sites where you want the ads to appear.

Use your browser’s ‘view’ button and look at the page’s ‘source code.’ The meta information may give a few insights to how the ads are placed. Sometimes a PPC campaigns success can be increased simply by changing one keyword, or a single word in the ad.

Adsense And Adwords Are Two Different Sides Of The Same Coin

2007-08-22T17:46:00.000-07:00

Adwords are simply the keywords that visitors put into Google to search for information on that keyword or phrase. Your pay-for-click ad on the right side of the page that appears is called an Adword, because your ad appears when the visitor searches for information on that keyword.

When the visitor clicks on your ad, you pay Google (adword). If, when your visitor arrives on your site, they click on any ads you have on your site, you get paid by Google under a pay-for-click program called Google Adsense.

LOCATION OF YOUR AD

The best location for your ads on your own site would be the top right side. This is because the visitors' eyes tend first to look up and right, so you want the most important information in that location.

RESEARCHING KEYWORDS

The real goal is to obtain the maximum click conversion and not only the optimization search engine ranking. This is not only about high ranking to get visitors to click on your ad, but it is about your visitors later clicking on your ads that appear on your site. Therefore, you must chose keywords that relate the best to clicking on your ads and not just a high ranking. The highest paying keywords do not automatically guarantee you will make the most profit. You must test this and track the results.

IMPORTANT POINTS ON CONTENT

Your purpose of having your visitors click on your ads is always the primary purpose. The content in your article must be sufficiently relevant that it puts the visitor in an emotional state of mind of being inquisitive or in a buying frame of mind.

TYPE AND FORMAT OF YOUR AD

All ads on your website must match and conform to the general broad design, color, image and level of quality of your site. They must harmonize, yet they can still attract attention by "standing out".

BE CERTAIN TO AVOID THIS

When you have ads placed on your site and you get paid for visitors clicking on them, you must strictly adhere to the Google policy and general common sense to never have family and friends click on those ads just so you can get paid. This is the fastest way to have Google terminate you and likely never to able to deal with Google again. Google is watching for this, as it would destroy this valuable advertising concept for everyone. The pay-for-click is a fantastically effective method of getting your word out to visitors who are searching for your information.

These basic guidelines and rules will help your journey to use Adwords and Adsense to build traffic and profits in your chosen niche.

What Are The Best Google AdSense Alternatives?

2007-08-22T17:32:00.000-07:00

What’s In A Domain Name?

2007-08-22T17:31:00.001-07:00

Branding your business on the Internet starts with your domain name. Buying the right domain name is an important part of your planning process. Even if you don't plan on using the domain name right away you should purchase it anyway before someone snatches it. You can buy a domain for under $10 so it is one of the least expensive investments you will make. To put it in numbers, there are about 70 million .com, and about 10 million .net registered domains in the world.

Don't think that all the good domain names are gone. There are more great domain names available to you than you will ever need. Even though there are about 100 million top-level domain names registered already, there are many more to choose from. Don’t believe it for a minute that you won’t be able to find a domain name that will work for your business. A little bit of research and creativity will go a long way in your efforts to the find the right domain name for your company.

The name registration is a simple process. There are many domain registrars you can choose from. Some of the larger registrars are godaddy.com, enom.com, and networksolutions.com. All registrars have simple a registration process; a few clicks and you are done. The interface is user friendly, and you could register your domain name in less than ten minutes.

Registering a domain doesn’t mean you own it permanently. Think of it as a car lease without getting stiffed with expensive lease termination fees. You have the right to use it, but you don’t own it indefinitely. You are simply registering it for your business or personal use for a certain duration. You can register your domain for one year or multiple years. It is best to register business domains for multiple years. For additional protection, select auto renew as an option. Auto renew ensures that your domain is renewed even if you forget about it. You’ve probably heard horror stories about companies letting their domain names expire. If it happens to you, it could have devastating effects. In the worst case, you may be forced to go out of business. If your domain name becomes part of your brand, losing it could mean losing your business.

Once the registration expires you have to either extend your registration or let it expire, so someone else can grab it. If you are forgetful, you may want to select the auto renew option, so you don’t let your domain name expire against your wishes. Don’t think nobody will want you domain name, there is an entire market that is dedicated to profiting from expired domain names. Don’t fall victim; take your domain name registration seriously.

All of the larger registrars are reputable companies, and you should have no difficulties registering your domain with them. A word of advice, watch out for the up sell. Most registrars make most of their money through the up sell such as providing hosting services, e-mail solutions, shopping cart software. I don’t recommend hosting your Web site with the registrars. Register your domain with them, but don’t fall for the up sell. Let the registrars do what they are the best at, registering domain names.

Choosing Domain Names – Hyphens or Not?

2007-08-22T17:29:00.000-07:00

Choosing a good domain name is one of most important steps in setting up your online business, but it’s getting harder and harder to find good names that are still available. You could use a domain name with hyphens, but is that really a good idea?

Let’s quickly review what makes a good domain name. A domain name needs to be relevant, easy to remember, keyword optimized, and free from trademark conflicts. It should also be shorter. Although seven characters or less is ideal, you may have to settle for a domain name that’s a little longer.

So you’ve just set up your new barbecue grills business and now you discover that barbecuegrills.com is already taken. Should you consider hyphenating the domain name to barbecue-grills.com or should you go back to the drawing board?

The first choice should always be to take the name without a hyphen. Having established that, there are some exceptions. Let’s look at hyphenated domain names and when they are might be good to use.

Domains with hyphens can sometimes be a good idea if you really want certain words in your domain name but all the domains without hyphens are already taken.

Another reason to use a hyphen is when the words you plan to use are harder to read without the hyphen. The domain hotellamps.com is harder to read than hotel-lamps.com. That is not necessarily a great domain name but it does serve to illustrate the point that some domains are easier to read with a hyphen.

You might also consider using hyphens for search engine optimization. Some people suggest that using hyphens helps the search engines to distinguish your keywords better. This may be a good option for webmasters whose primary goal is to optimize their sites for traffic from natural search engine rankings. The only catch here is that this could change over time since search engines are constantly adjusting their search algorithms.

Incidentally, if you decide not to use hyphens in your domain name, watch out for any unintended double meanings that might be embarrassing. To illustrate this point a couple of fairly suspicious domain names are therapistfinder.com and molestationnursery.com. In case you are wondering the latter was reportedly the domain for the Mole Station Native Nursery based in New South Wales, Australia, although it seems, fortunately, to have moved.

Whatever reason you have for using a hyphen in your domain name, it would be good to remember one thing. Some people will forget the hyphen when they type your domain name. So whenever you invest in promoting your site, some lucky webmaster who owns the un-hyphenated version of your domain is going to get some free traffic, courtesy of your hard work.

As you can see, there are some situations when using a hyphen in your domain name may be a good decision.

Scam Alert II: Domain Hijacking

2007-08-22T17:28:00.000-07:00

There's a frightening new batch of scams going around now that can damage your reputation as domain "squatters" steal your domain name.

There are a number of ways the "game" is played. The first is entirely legal, if more than a little questionable. In this version, the name of a city or geographic area is grabbed by a domain squatter and pointed to... "sites that you wouldn't want your children visiting."

(We chose that term to avoid getting caught in a lot of spam filters for the use of the word "p-o-rn.")

A prominent notice is placed on the sites, offering them for sale at prices that range from $2500 to as much as $500,000!

The idea here is that city officials will feel that enough damage is being done to the reputations of their towns that they'll pay to keep them from being associated with that type of material.

It's obviously safe to say that it's not appropriate to pop those kinds of images into people's faces while they're looking for info on a completely different topic.

That's where the pressure on the cities comes from, and why this is such a disgusting scheme.

In essence, the domain squatter says: "Pay us, or continue to watch as your city's reputation suffers."

Many would call this blackmail...

~~~

The second variation on the theme is not always legal. When someone takes a trademarked name (or variation of the spelling of one) or a famous person's name, and does the same thing.

For trademarks or close variations, there's a specific procedure for addressing the problem. (See the resource section at the end of this issue.)

For the names of famous people, there MAY be a remedy. But, it can be tricky -- and expensive.

For example, if someone named John Jones registered http://WalterCronkite.com and pointed it to one of "those" sites, Walter Cronkite could probably force the domain away from him.

However, if someone named Steve Cronkite registered http://Cronkite.com and did the same thing, Walter Cronkite would have no recourse. It would be very hard to demonstrate that Steve registered the domain in bad faith. And if Steve's son's name is Walter, the same is true for http://WalterCronkite.com.

If you feel that your name is likely to be typed into a browser when people are looking for information on you, you should consider getting both the .com and .net versions of the domain if they're available.

It will cost you a few bucks to prevent the problem. Fixing it, assuming you win, will cost you hundreds -- if not thousands -- of dollars.

And there's no guarantee you'll win.

~~~

A third version is a bit more benign. It's common among members of affiliate programs.

In this version names very close to, or even including, the trademark are registered. The sites are created to drive traffic to the affiliates' URL at the main site.

This may or may not be acceptable to the affiliate program owner. If it is, it's a good technique for getting traffic. If not, it could get you into hot water. Check with the owner of the trademark before doing this.

Less benign is an alternative version of this technique where someone grabs domain names that are close to the trademark of a competitor and uses them to grab competitor type-in traffic. This is often done by finding out the most common misspellings of the real domain name or trademark.

Watch for people doing this with your domain.

~~~

Here's the worst version of this -- and it can hit anyone if they have enough traffic and don't pay close attention to when their domain registrations expire.

In this situation, someone grabs expired domain names and points them to "those" kinds of sites. This is a "no lose" for the hijacker, as they will profit from the traffic even if the previous owner doesn't pay the requested ransom for the domain.

The more traffic the URL gets, the greater the clickthrough value to the hijacker. This means more potential damage to the original owner -- and a higher ransom to get it back.

In effect, your own popularity is your worst enemy in this case.

The solution to this one is simple -- and very important: Don't let your domain names expire!

Useful Resources:
If you find yourself a victim of domain hijacking, there is hope for correcting the problem.

For a more formal explanation of the legal aspects of this problem, visit
http://www.llrx.com/congress/100200.htm

For specific information on the UDRP (Uniform Domain Name Dispute Resolution Policy), the procedure for taking domain names that are being used in violation of a trademark, see
http://wipo2.wipo.int/process1/index.html

For information on taking action under the Anti-Cybersquatting Act (A US law that provides for damages in addition to the less severe penalties of the UDRP) see
http://www.domain-name.org/cybersquatact.htm

If you have a famous name or trademark, the best defense is to make sure that you register the main variations in both the .com and .net form. The .org is probably only necessary if you are heavily involved with charitable activities.

Protect yourself. Scammers come up with new schemes all the time...

So, keep your eyes open.

Scam Alert: Some Companies Are Charging Up To $2,000 Just To Register A Domain Name!

2007-08-22T17:21:00.000-07:00

I didn't believe this either, but... I've gotten a number of letters from companies who say they will "only" charge $1,000 to register our domain name! Unfortunately, some innocent people have accepted this ridiculous offer.

Clearly, this is a complete rip-off. And we've received even more offers to register domain names for "just" $300!

OK. So what should it cost to register a domain name? The short answer is that it should cost you between $15 and $75 (plus a fee to InterNIC - see below). Anything more is a rip-off.

Here's why: There are two types of fees to register a domain name:

A fee to InterNIC (Internet Network Information Center -- the group in charge of assigning domain names) and

A fee to the company doing the domain name registration for you.

1. InterNIC is in charge of registering domain names. Until September of this year (1995), there was no charge from InterNIC to register domain names. Therefore, if you knew how to fill out the appropriate form and submit it to InterNIC, you could register a domain name for free.

Prior to the registration fees from InterNIC, some people registered huge numbers of domain names. For example, there were individuals who tried to register the names of as many major corporations as they could, so they could later sell these domain names to these companies (when the companies realized that "their" domain names were not available).

On September 14, 1995, InterNIC announced that the fee for all new domain name registrations would be $100, which would include two years of registration. So, all new domain name registrations now cost a minimum of $100, the fee to InterNIC. (Update: The fee for Web Addresses registered on or after April 1, 1998, is US$70.00. New registrations are in effect for a two-year period.)

The fee for annual renewals (for both new and existing domains) is $50. Therefore, all domain names that were registered prior to September 14, 1995 (when the $100 registration fee was initiated) will owe an annual renewal fee of $50 on the anniversary of their initial registration. (Update: All domain names re-registered on or after April 1, 1998, are assessed a US$35.00 re-registration fee.)

On the Web: For more information, the Web address for InterNIC Registration Services is http://rs.internic.net/rs-internic.html. (Update: Network Solutions now handles the registration services: http://www.networksolutions.com/ )

2. Many people hire their ISP (Internet Service Provider) or a consultant to register their domain names for them.

The process of registering a domain name almost always involves these five steps:

Selecting a domain name to register
Finding out if this domain name is currently available
Selecting an ISP who will host the domain
Filling out the appropriate form to request the domain name (done by you or the ISP)
Submitting this form to InterNIC (done by the ISP).
A Useful Tip: It is now possible to use the Web to find out whether or not the domain name you'd like to register is available using WhoIs. This is a LOT more convenient than alternative ways to find out whether or not a domain name is available. But remember, the name may be assigned to someone else between when your application is submitted and when it is reviewed by InterNIC.

On the Web: Look at example information along with the instructions that are included as part of the Domain Name Registration Agreement to request a new domain name. Filling out and submitting the form is not difficult (however, it does require knowing what you're doing).

A reasonable fee to pay to have your ISP (or a consultant) fill out and submit this form for you is between $15 and $75. Our ISP charges us $30 and does an excellent job. Paying much more for this is unnecessary.

This means that you will pay a total of $115 to $175 (including the $100 to InterNIC) to register your domain name. (at the time of original publication)

Note: This scam is about consultants who charge $2000 for ONLY registering a domain name. If your ISP starts talking about fees of $2000, they are probably giving you more domain services than you need. (The service most of you will want from your ISP is sometimes called a "domain alias," and can be implemented for the prices we mentioned.)

Tip: Don't worry if you're not the technical or administrative contact (Questions 4 and 5 on the form) -- that's OK. Just be sure that Questions 3a to 3f are filled in with your company's name and info. That way, you'll own the domain name, not your ISP or consultant.

How to build a search-engine friendly website

2007-08-21T17:42:00.000-07:00

A lot of hype is going around about search engine optimization and not all that has been said is true. What is true is that seo starts with creating a search engine friendly website. This means the website must be free of errors and constructed in a way that search engines like. There is a lot that a web-designer needs to know, the basics and some tricks are covered in this article.

The construct

Building a website starts with building the construct or also called the prototype. This prototype is a well constructed site architecture with a professional design and a good link structure. The prototype is the construct in which you embed the content. When designing a prototype you need to keep various marketing aspects in mind. What colour to choose, what kind of pictures, the text-size and what about the background?

As you can see, there are various things that you need to decide. Below is a list of things that will help you to achieve better rankings in search engines.

- use cascading stylesheets to separate the design from the content.

- use div tags rather than tables because tables make your file size big.

- make sure the h1 tag is located at the top of your source code.

- use h1 and h2 tags and integrate your keywords in it.

- use image alt tags with your keywords

- use meta-tags in your header

- outsource your javascript code

These are things that will, if done properly, increase your searchengine rankings. Of course you need to use your keywords throughout the text on your website, but do not care much about keyword density in your body text.

Once you have designed your prototype, you need to run a validator to see if you have any errors in your code. You can find these free html validators by doing a search on google. Make sure your html source code is W3C valid! Once your prototype is ready, you can copy and paste your content into it and save each website under a keyword relevant name.

There are several tools out there that can help you to create searchengine friendly websites. This starts with finding the best keywords and ends with validation of your source code. The best program for these and more issues is definitely the Internet Business Promoter. I use this program every day to find niche keywords, to optimize my websites for better rankings and to automatically and semi-automatically promote my websites.

You can get the Internet Business Promoter here: http://www.leads-traffic.com/products/ibp.htm

Promote Online business

2007-08-21T17:39:00.000-07:00

In order to promote their business, many people choose using link exchanges. This is a strategy that does not cost the business owners a single thing, thus it is a very good idea to start promoting your products and services by using such a method. All that is free is also popular, as many of you might say! But this is not entirely a simple thing, as most people have no clue regarding what they are getting themselves involved in. They are not aware of the significance of the whole matter until their website traffic and search engine rankings start growing. But on the whole, the result of all this is worth the time and work that you have put in to build the links.

The starting point of my work was spending many hours searching the web for websites to link with. The numerous tools, services and directories available today were not there to help me out. But now there are many incoming emails that are asking me for links. I have given up looking for links a long time ago. The main thing you must acknowledge is that links will come looking for you, once you get established. So take the chance and get started today!

Now, my goal has been and will be to help other webmasters, to better understand and optimize their link exchanges. I cannot claim that I discovered link exchanges or even perfected the technique, but it is a working one and that's it!

You must be wondering what the main reasons to link building are. Well, traffic, search engine rankings, link popularity and promotions are what drive most people in this business.

Link exchanges have a special side of linking, most people do not ever mention and that is what they call the personal side of link exchanges. It has got me to meeting a lot of great webmasters and also reviewing a number of resources such as books, software and services. Link exchanges have allowed me to learn a lot about the Internet and website promotional issues.

Besides linking to a website, when you create a link exchange, you are linking to a person, that is the webmaster. This is the reason why cold, impersonal, automated link exchange requests usually go unanswered. Link exchanging is something that has to be done in person, by email or by phone. In order to do that, all my link partners names and emails are very important to me.

Does your small business need a website?

2007-08-21T17:38:00.000-07:00

The following is a checklist of questions to answer before you can think of going online with your business -

• What kind of a small business is it? If it is about selling a product, then can the product be sold online? When ordered for, can it be transported to any part of the globe?

• In case of a service-oriented business, will the website be able to provide information pertaining to the service or industry? Buyers like to purchase from the net only after they are thoroughly informed. Therefore, web sites must be designed to inform the customers about the services that the small businesses offer.

• How can the web site be used to cut costs? Will the web site reduce costs of manufacturing, distribution etc? Also, will it be easier to communicate with distant vendors, clients and workforce?

• How can the small business develop better relations with clients using their website? Small business can adapt several methods such as provide guidance, up to date information on products or services, feedback forms etc. on the web site.

• How does the small business intend to reach out to its potential customers using its website? As the Internet is full of customers who know what they want and are looking to buy, it is important to have a solid marketing plan so that the business can successfully sell its products and services.

Once the business decides to have a website, it is necessary to include the web site in collateral material and also submit to search engines, as nobody would visit it unless they know it exists. The small business should also try to get listed in directories and place banner ads.

What do small business owners feel about having a web site?

The Internet has not only been useful for running small businesses but also has also helped them to succeed. In a survey carried out by Lewis, Mobilio & Associates for Homestead Technologies, Inc. in 2002, out of 970 small businesses owners in the US, 57% agree that having a website is a key to the success to their business. About 75% of the respondents believed that they couldn’t do without a web site, while 61% wanted to have a web site for their business. 86% would recommend other small business owners to build their own site.

In another survey conducted by Verizon SuperPages.com's Third Annual Small Business Internet Survey in 2001, about 50% of small business owners having a web site communicate regularly with customers through e-mail. Another growing use of web sites by small businesses is for advertising and communications. The study discovered that 35% of small businesses with a use it to advertise or offer company data in comparison to 8% who sell their products and services through the web site. Also, 56% of business owners believe that the web site has a complete return on investment.

How To Get Quality Links To Increase Your Website Traffic

2007-08-18T00:35:00.000-07:00

How To Build Your List, Get Quality Links and Increase Your Website Ranking
Easily

As you already know getting traffic is one or the most difficult task
you can encounter as an Internet marketer. Traffic has to be
targeted in order to provide building an opt-in list of future
customers that will generate the profits that you will need for growing
your business.

Pay-per Click (PPC) Campaigns

While There are several ways to get that traffic the most effective and
fast way to do this is Pay-per-Click advertising, this is a
method that can be used for building your opt-in list real fast. Google
Ad Words and Overture are probably the best known of the PPC services.
This form of advertisement is not recommended for everyone.
Sometimes it can be very time consuming and very, very expensive.

Blogs and Forums

Blogs and Forums are quickly becoming one of the most popular and
easiest ways for anyone to publish content to the web and get free
traffic. Blogs have become quite the hot topic over the last
year. They allow users to easily create their own websites,
without knowing any html coding. The search engines love them since
blogs are indexed by the search engines quickly better than regular
websites. You can link your website to the blog and get the free
traffic. While this method is not fully guaranteed it has
results. You will need lots of good content to keep the
traffic coming to your website and to your blog. But the catch is that
it will require more than one blog to get it accomplished and can
become time consuming.

When posting to forums you'll need a lot of time in your hands. Forum
wrangling is tedious and time consuming also. You will need to find
forums that have good topics in which you will post and
discuss with other participants. Both methods required that you post
often to keep attracting your subscribers to come back and refer you to
others in their networks; include links to other forums, blogs,
articles and websites in your posts. These type
of traffic doesn't happen quickly, this is
something you must do continuously every day to build up.

Article Writing

Article writing is another way of getting free traffic. Is
probably the favorite way of many marketers in generating
traffic for their website. Simply by writing and submitting the
articles to article directories. The more articles you write
and submit to directories the more traffic and back links you will
build for your website. While article submission isn't anything
astonishing new to the world of Search Engine Optimization, many people
still don't do it... and for good reason. It's time consuming and takes
so incredibly long time to do this manually.

Article Submissions

There are software programs that will submit your articles to hundreds
of directories with a few keystrokes. One such program is Article
Submitter. The software cost nothing at the time of this writing. With
the software you can quickly and easily submit your website to hundreds
of article directories with a few mouse clicks. This free software can
help get the targeted traffic that you need, plus will help get your
website listed on the top search engine rankings in all the major
search engines quickly. Visit this blog and read the blog
post "How To Get Free Targeted Traffic Using Articles" or
just click on the link: (http://blogtipsezine.wordpress.com .)

I can't think of an easier way to get links. Of course, if you're going
to get links this quickly, it's important to submit different
variations of your articles, to make things look more natural to the
search engines.

Jaw dropping way to jumpstart your online business

2007-08-18T00:34:00.000-07:00

Do you know that there is an easy way to jumpstart your online business?
Simply by using an expired domain name, you should already have an established web presence in the search engines and a regular stream of traffic. Do you know that expired domains get millions of visitors each and every day?

If you are thinking to start an online business and are planning to register a new domain to start promoting your website, you should know about this mind blowing way. It is all about using the value of using expired domain names.

Some fact you should know about expired domain name. When a domain is registered for a year. and the original domain registrant does not pay for the renewal by the end of that period, the domain will expire and will then be available to whoever would like to purchase it.

There are advantages for going with an expired domain over registering a new one. The best part about an expired domain name is that the website usually already has its own existing traffic. Often an expired domain will already have numerous back links (i.e. What are back links? They are links on other websites that point to this website). As most of the expired domains already have a Google Page Rank value and had indexed in most of the major search engines, it will be good if you can purchase an expired domain name that has back links. This will certainly helps to have a significant head start on gaining traffic to your new website.

When registering a new domain name, no one knows about your website. None of your listings are listed in the search engines. You need to spend much effort to get your website listed and constantly promote it.

On the other hand, when you purchase an expired domain name, you may not need to work as hard as most part was done for you. However, you will still have to continue to promote your website and get the appropriate backlinks.

In other words, you will be taking advantage of the work that someone else has already done to promote the website when you purchase an expired domain..

One thing you need to do here is to find out what expired domain you would like to purchase and how well the domain is doing in the search engines. You can do a quick check of the backlinks and the Page Rank. At the same time, you should check with Alexa to see what sort of traffic the site is getting.

Most of the time there are legitimate reasons for a domain expiring. It could be the original owner has lost interest in their site or didn't have the time to manage it. There are also cases that a domain name expires because the original registrant is deceased. Rarely, a domain is allowed to expire because the website has been banned by search engines. You can do a quick check by just do a Google search for the domain name and see what comes up. If you see listings you can rest assured that the domain hasn't been banned.

3 Tips to Getting Internet Traffic to Your Blog Website

2007-08-18T00:32:00.000-07:00

Everybody has a blog. No matter the topic or discussion someone has got it covered. From online diaries in the mid nineties to becoming one of the foundations of the internet, blogging along with video and social bookmarking is changing not only how we get our information but also the manner in which online business is conducted.

This is why it would be a good idea for you incorporate blogging into your overall internet marketing plan. What blogging can do very effectively is to build your target markets and bring you a steady flow of internet traffic and customers.

Blogs are free and easy to run. Just go to Blogger or Wordpress.com, signup and start posting. Try to start out posting on a daily basis or at least a three to four times a week then use these tips to get traffic to your blog

Email Marketing List

In a recent survey, 100% of online users say they communicate using email. This is a good way to send messages to your opt in email list with links going back to your blog web site. Let them know you've posted a new article or video on your blog. Use snippets or summaries to entice people to click on the link and get further information. The more times people on your list see your blog the more they will get to know you and give a second look to some products or services you maybe offering.

In addition you can gain more viewers to your blog by giving away a subscription along with free report. Advertise in ezine publications that target your niche as well as forums and classified ad sites like US Free Ads.

Free RSS Feed

Rich Site Summary also known as Really Simple Syndication is the process of delivering constantly updated content to your blog by pacing a block of code (known as a feed) on your webpages. In our fast paced information age, RSS fits perfectly. It allows your visitors to stay up to date on any new information you've added to your blog without necessarily having to visit every page on your blog. Instead they view a window that list the headlines followed by a quick summary of what each article is about.

Having a free RSS feed accomplishes two things besides getting more site traffic. First since the content is updated frequently it keeps the search engines coming back to your site and crawling for the new information. Second it can increase your visibility among your blog visitors. This is important because while they may not visit your blog everyday, providing a feed to your subscribers is a good way to for them to stay in touch.

Network

A blog network is a compilation of blogs under a sole domain or company name. Some web visitors take comfort in clicking a link that takes them to different bloggers who cover the same topic. This is also an excellent way to get free advertisement and free web traffic to your site since people who visit the network will invariably be exposed to your blog.

You can also submit to blog directories or just ask your readers to give you feedback on something you posted (the search engines view comments as updating content on your blog). No matter which technique you choose, blogging offers a new way to connect with your readers. Simple, unfiltered and a perfect fit for today's internet, blogging is a smart resource to have in your internet marketing online tool kit.

Choosing your Hosting Platform - Linux or Windows?

2007-08-16T17:38:00.000-07:00

As more and more people fire up web pages for their businesses or their personal enjoyment, there are continuous questions about which hosting platform is the best choice. Most experts agree that when it comes to choosing between Linux and Windows for your web server software, the final decision really depends on the preferences of the individual. Here are some of the main differences between the two, and what that might mean for your web pages.

Windows

Familiarity. Windows is the product of Microsoft, and Microsoft has proven that it is a force to be reckoned with when it comes to common usage. This has come about largely due to ingenious marketing strategies, but the end result is that the Windows operating system is the most used in the world. It stands to reason, then, that the Windows server software would have a certain amount of appeal as the functions are familiar to any computer user.
Usability. Aside from marketing, the straightforward approach of the Windows system has also contributed to its popularity. “Wizards” await to help at any turn, tool bars are click-accessible, and you can have several programs running at once and easy to recall. Because of the ease of use, Windows software is usually a better option for those new to programming.
Built in software. Windows platforms come with everything you need to fire up a web site, including email applications. Again, this software platform is much easier for the newer programmer than setting up one’s own applications.

Linux

Price. The most commonly cited pro about Linux platforms is their price. Linux is open source software, meaning that it has no intellectual property restrictions and thus skips the expense of copyright. Many would say that the Linux platform is the perfect complement to the idea of the Internet.
Reliability. Linux has proven to be reliable in almost all areas a web master might be concerned about, from security against hackers to guards against memory leaks over time.
Support options. As Linux itself is essentially free as far as intellectual property, it should come as no surprise that the platform supports some of the most popular free systems out there, including PHP and MySQL.

Most of the weaker areas in either of the web hosting platforms can be mitigated according to the hosting company a web master chooses for a site. Price, your level of expertise in computer programming, and which features you want supported on your site will ultimately be the criteria upon which your choice is made.

Hosting Solutions UK

2007-08-16T17:36:00.000-07:00

If you are providing hosting solutions then you must be aware of the fact that no two businesses are same. It means every business has got different needs and requirements that’s why business hosting has undergone various changes.
Your website is your identity and also the passport to success thus, it is wise to choose the company which provides the best and reliable hosting solutions. If you are residing in the UK and are looking for a cost effective and reliable hosting solution then Servelogic is there for you. Servelogic provides competitive hosting solutions which will not only take your business to new heights but also help in increasing and expanding your business.

If you are starting with your business then prior to that it is wise to have a website. Your website is your passport to success and also creates a brand image. But for that you have to select the domain name which should reflect the purpose of your business. Your domain name is your online address that is where your customers will contact you. Thus, it should reflect the nature of your business so that people can relate it with their needs and requirements.
Selecting a good and powerful domain name isn’t an easy task but hiring the best hosting solution provider will ease your task as they themselves will suggest to you a list of relevant striking names. Servelogic Plc not only provides this service but it delivers business hosting solutions that are not only reliable but also easily affordable.
Servelogic Plc’s hosting solutions are teamed with various features and benefits which will keep your business ahead of your competitors. And above all it also provides round the clock support just to ensure that your website is online 24/7. The main highlight of Servelogic Plc’s hosting solutions is that it caters every type and size of business. Every business has got different needs, which means if you are large company delivering online shopping facilities then you must be requiring a big and more reliable business hosting solution whereas if you are a small business promoting services online then your needs will be different.
This is the reason why the majority UK businesses prefer to go for hosting solutions provided by Servelogic Plc. Therefore, whether you are looking for a custom eCommerce solution, clustered server system, or secure wide area connectivity between multiple websites in order to access your data, Servelogic Plc can help you out. For more information on hosting solution, server hosting and Microsoft exchange hosting please visit www.servelogic.com.

Questions to ask your web hosting provider before you order web hosting service.

2007-08-16T17:35:00.000-07:00

Now, when you have realized that you need web hosting service for your web site and while you are evaluating numerous web hosting service providers it is essential to build a list of questions for your future web hosting company. At time you are new to web hosting services and all the terms seem not familiar to you, the list will help you to concentrate on the main parameters and choose the reliable web hosting and domain name registration service provider.
Here we would like to submit for your consideration typical questions and what is more important the answers that will show you that hosting provider is worth to be chosen from a mass.
Question: I have the web site, why do I need web hosting service?

Answer: Web hosting company provides the service that allows your web site to be available in the World Wide Web. Your web site files are placed on the server connected to Internet with high bandwidth capacity. Normally none web site can exist without a web server. If you have certain technical skills you can host your web site even on your home personal computer that is connected to the Internet but if you would like to rely on a solid web hosting company, we will care about your web site being on-line.

Question: Why should I choose paid web hosting service?

Answer: The web hosting services are divided into free and paid one. If you are concerned about your web site uptime, if you would to get reliable web hosting service and more over if your web site is a business or e-commerce web site you should definitely choose paid web hosting service. This will ensure fast load of your web site, no obligation to place advertisements on your web site pages and will give you the confidence in your web hosting provider.

Question: Do you provide any money back guarantees?
Answer: Yes! A solid web hosting service provider must provide money back guarantees. The standards of web hosting business demand from a web hosting company to provide: any-time money back guarantee, 30-days 100% money back guarantee and uptime guarantee. If your web hosting company besides above mentioned guarantees provides also support guarantee and price-freeze guarantee this will be a very good choice.

Question: Do you offer shopping cart software and provide e-commerce hosting services?

Answer: Yes! E-commerce hosting is fully supported. The number of shopping carts are provided for your choice, for example: oscommerce, Zen cart, Interchange, Agora etc.

Question: Do you provide web site statistics software?
Answer: Yes! Web site statistics is very important if you want to track your web site visitors and use the stats for Internet marketing analysis. Besides raw logs and access log files we will provide you with a number of web stats software for your choice: Webalizer, Modlogan, AWStats.

Question: Am I the owner of the domain name registered with you?
Answer: Yes! We register domain names in your name only and you are the only owner of the domain name. Even if you order domain name registration with Whois privacy service and your details are not displayed in the Whois public database, you still remain the full ownership of the domain name.

Question: Can I transfer domain name registration from you to any other company?
Answer: Certainly yes, since this is your domain name you can do everything you want, including transferring domain name registration to any other web hosting and domain name registration provider; we will provide you with auth code necessary for domain name registration transfer.

Question: Can I earn by promoting your service to the others?

Answer: Yes, there is an affiliate program that you can participate in for free! The affiliate program was designed to allow web masters and web site owners to make a profit from their website along with providing web site visitors recommendations for a reliable web hosting services.

Criteria of Choosing an Ideal Web Hosting Company

2007-08-16T17:31:00.000-07:00

Before we talk about what it takes to be a cheap and good quality web host, let’s get to the fundamental first. What is a Web Host?
A web host is a service provider that places your web site on a computer which is connected to the internet. The term for this ‘computer’ is called a server.

A web hosting provider will typically have a fast connection to the Internet and they may host thousands of web sites on many servers. The web host essentially rents out space to you so that you can get your website up on the world wide web.

With a well-managed web host, you can free yourself from worrying the up-keep of complicated server technology and proper technical maintenance. That’s the whole purpose of the web hosting companies. You should leave the technical work to web hosting professional while you focus on your own internet business.

Let’s begin...

Feature Offered
The features that web hosting companies are offering are getting quite standard nowadays.

The followings are some of the common features you'll see in most web hosting plans: Control Panel
Control Panel is an interface where you can access your site on the web server, allowing you to set-up and subsequently update and customize your web site. Though cPanel is by far the most popular control panel, some hosting providers customize their own so that they can up-grade and expand it at will. Diskspace
A vast majority of sites that don't have tons of graphics, sound and video clips or downloadable files easily fit in 50 MB of disk space. You should always leave yourself some room for growth or check if the host has a bigger plan in case you need to upgrade. Bandwidth
Bandwidth is the amount of data transmitted or received through a unit of time. In web hosting, bandwidth is consumed when visitors make requests for files on your web site and download them to their personal computers. Email Account
With POP3 email accounts you can check email from Outlook, Netscape Mail, Eudora or any other Email software. Scripting language
As all our top 10 listings are using Unix and Linux platform, php, perl and CGI are the languages we are talking about here. It is best to choose a host that supports the latest version to maximize the latest web technologies for the fee that you pay. Database
If your web site is going to store a lot of data that should be dynamically accessible (like user accounts, stock prices, maps, Interactive news, message boards and forum etc.), you'll need to look for an account that offers a database. MySQL is a powerful and most popular database program that runs on the Linux operation system. It is able to handle million of entries all at once. Its flexibility and speed allow you to also store logs and pictures. MySQL is designed to scale well under heavy traffic conditions and is ideal for database-intensive or e-commerce-enabled Web sites. Customer Service/Support
No matter if you are an expert or a novice in web hosting, you need a web host with good customer support system. What is the criteria of an excellent customer support? Let us explain. How big is the knowledge base?
This is particularly important for those who want to search for quick answer without seeking direct assistance from customer support staff. Due to the huge database, normally it’s searchable. Some web hosting providers will even make your life easier by making a video tutorial guiding you step by step in setting up your new account. Very useful for beginner. Responsive customer service staff.
If you are too lazy to find the answer out of a big pool of database, get the direct answer from someone who knows it. Direct customer support comes in a few forms.
a. Email support

b. Phone support: Normally, sales and technical support uses separate phone line. A good phone support staff knows what your problem is and answers with relevance.

c.Web Host like Lunarpages and Globat even have live chat support. However, it’s not how many support channels that are available but how responsive it is of the staff. You can find out the hosting reviews and ratings of each of our Top 10 Cheap Web Host.

Price to Disk Space / Price to Bandwidth Ratio
Are you paying too much for your Web Hosting Plan?
Having done the research on hundreds of web hosting companies, in general, we’ve come to this conclusion: the more disk space and bandwidth you are getting, the more expensive is the monthly price.

To help you understand which price is competitive enough for you to take up the offer, we have categorized 5 different price range. For each price range, a score of maximum of 10 is assigned. To understand the concept behind this, please refer to the details here.

Popularity
A web host might have the best feature offered, unbeatable customer support and reliability in place but without an effective marketing plan, it will go bust too. Let’s face it. If a web hosting provider does not have sufficient members and steady growth of new members, it’s very difficult to survive in this highly competitive industry.

We judge the popularity of a particular web hosting provider by looking at the number of awards won, the reviews of other websites and the Alexa traffic ranking.

All the hosting providers listed on our Top 10 Cheap Web Hosting Directory are among the top 40,000 most visited websites in the world.

Reliability, Speed and Uptime Guarantee
Nothing can hurt you more than this: your visitors come to your web site only to find that it’s not accessible. You lose credibility and possibly even a sale. If your web host does not guarantee at least a 99% uptime, leave the web host now!

To ensure maximum uptime, installation of redundant back-up systems is essential. Each web host has their own management systems to minimize downtime. "Redundant" means that if any of the Internet connections get interrupted, the alternate Internet connection will take over.

We use Alertra software to monitor the uptime of each of our top 10 web hosts.

As for speed, even though routing, web server set up and local area networks play a part in determining the speed of a site, the main concern of how fast your site is depends very much on the types of network connections.

Many hosting providers still connect to the Internet through T1, or T3 connections. This is not the case for our top 10 hosts- they are using OC (Optical Carrier) lines.

A T1 line will offer data transfer rate of 1.5 Mbps (megabits per second), while a T3 line can supply data transfer rates of 43Mbps. OC-1 refers to a circuit that transmits 51.85Mbps. Higher levels are multiples of that speed. Ultra-High Speed OC3 and OC12 lines offers 155Mbps and 622Mbps respectively. Some hosting providers have connections to major internet backbones at the speed of OC48 (2488Mbps) and OC96 (4976Mbps).

Web hosting

2007-08-16T17:29:00.000-07:00

Web hosting is a type of internet hosting that allows individuals and organizations to provide their own websites accessible through the World Wide Web. Web hosting companies provide space on the server they own for use by their clients as well as provide internet connectivity.

The scope of hosting services varies widely. The host may also provide an interface control panel for managing the web server and installing scripts as well as other services like e-mail. Some hosts specialize in certain software or services (e.g. e-commerce). One must be extremely careful when searching for a new company due to the fact that many of the people promoting service providers are actually affiliates and the reviews are biased.

Types of hosting are:

Free web hosting services: Is free and is often limited when compared to paid hosting.

Shared web hosting services: In shared website all domains may share a common pool of server resources. A shared website may be hosted with a reseller.

Reseller web hosting: Allows client to become web host themselves. Resellers' accounts may vary tremendously in size: they may have their own virtual dedicated server to a co-located server.

Virtual dedicated server: Each user feels like they are on their own dedicated server, but they are actually sharing a server with many other users.

dedicated hosting services Dedicated hosting is self-managed or unmanaged. This is usually the least expensive foe dedicated plans.

Web hosting is often provided as part of general Internet hosting access plan. A customer needs to evaluate the requirements of the application to choose what kind of hosting to use taking into consideration database server software, scripting software and operating system. The web hosting client may want to have other services, such as email for their business domain, databases or multi-media services for streaming media. A customer may also choose Windows for its hosting platform. Web hosting packages often include a web content management system, so the end user doesn’t have to worry about the more technical aspects.

Directory Submission- A Way of Web Promotion

2007-08-14T04:50:00.000-07:00

You have developed a website. Now you need to promote this website to achieve the good result for your business queries. To effectively promote your website, manual directory submission is one of the most reliable and effective solution.
Directory submission procedure is opted by most websites as submitting a website to a directory is the most reliable way to optimize your site. While submitting website to directories, the probability of web site coming in search engines increases as directories naturally rank high in the result page of search engines. So directory submission is used by SEO experts as a common web promotion tool.

A web directory is a platform maintained on World Wide Web with information and links of different websites in the form of a catalogue. An ideal web directory will classify websites of different topics in to categories and then subcategories. Directory service providers agree to include websites into their categories. Some of them allow submitting sites free of cost, while some directories need reciprocal link and some are paid.

There are certain guidelines to be followed for directory submission. You should submit the site in the most appropriate category based on the theme of your website. See that the directory has the relevant category or classification to meet your business needs. See the page rank, instances and back links etc of the directory to which you are submitting. If it is a new directory see whether it is cached or not and see the on which date it cached. See the status of other sites which are submitted in it. It should be noticed that directory uses optimized search techniques and past performance of directory has been good.

The URL submitted to the directory is reviewed by an editor. They determine whether the submission of particular website is appropriate in terms of the description, content and category in the directory or not. So SEO experts should keep in mind the instructions of editors or reviewers and follow the necessary guidelines.

Submission in quality web directories can generate traffic for your website. This helps to promote your business sales. It helps in the visibility of website in the World Wide Web and generates more publicity. Moreover submission to directory helps in increasing back links and instances of your website.

Thus directories can be used as an effective advertisement and promotion techniques to promote your online business.

What do you mean by Search Engine Optimization

2007-08-14T04:47:00.000-07:00

If you have a business website, you want to attract as many customers as possible.

That's a no-brainer. But sometimes actually accomplishing this goal is anything but simple. With all the new policies and rules put out by the major search engines, getting your site in front of your customers is often like navigating a very complex and technical maze. We’ve broken down search engine optimization (SEO) into some manageable bites so you can start with some basic information.

Let's Start With Keywords

If you have run a keyword report on wrodtracker.com looking for popular Search Engine Optimization terms and created a list of the most searched words in your field, you know that you need incorporate these words and phrases into your website in
order to be seen by the search engines. But where do you put them and how?

SEO, in Denver and nationally used to be very simply a matter of placing keywords in prominent places so when a search engine does its searching, your site is found easily. Search engines operate with spiders, or web crawlers, that crawl through websites and find those that have words most closely matching the words in the search bar of the browser. Keywords in page titles, page descriptions, and what web designers call META tags were the ones that The search engine spiders looked for.

Knowing this, website designers started to insert keywords into the website code at an alarming rate. You might have seen an example of this when you read an article that seemed to be incredibly redundant. The copywriter was placing keywords in the content repeatedly to attract the attention of web crawlers and therefore, get top rankings in search results pages.

Currently, this issue better understood by search engines like Google, who are looking for websites that are the most user-friendly. And user-friendly does not mean the same thing as keyword dense. So today, the key to keyword placement is natural. Don’t overload your copy with keywords, and don’t place keywords in your page titles or descriptions nor in your META tags that are not relevant to the text on that individual page. You will not attract the latest form of web crawler.

Understanding Links

In order to get great results using Search Engine Optimization (SEO), Denver companies have tried using linking services or automatic link communities. The point of these activities has been to up their ranking on search engines by showing the web crawlers that they are linked to from dozens of websites across the Internet. The problem with this is similar to the one explained above about keywords.

Today, search engines use a number of factors to rank their results. In addition to matching keywords, they also the usability of the site by analyzing the websites that link to it. So if you sell painting supplies and you have links to your site from art galleries and artist websites, this is a good sign that your site offers quality information recommended by other professionals.

If you have joined a linking service that simply sets up reciprocal links between you and random others, such as a home improvement site, the search engine’s spider will recognize this as simply a ploy to get better search results and not a suggestion as to the value of your website. So employ only valid techniques that actually provide a benefit to your customers and potential customers.

This article was written by Steve Morris. Mr. Morris runs New Media, a Colorado web design Company located in downtown Denver, Colorado (http://www.NewMediaDenver.com). Mr. Morris is a highly respected Denver Search Engine Optimization specialist, and he constantly develops and stays current with all the latest SEO and Link Building Techniques.

2007-08-14T00:10:00.000-07:00

Book Description
Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results.

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Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords) (Paperback)

2007-08-13T23:56:00.000-07:00

Book Description

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.

Learn how to:

Build an AdWords campaign from scratch
Identify keywords that entice people to click on your ads
Get the lowest bid prices on your keywords
Defeat click fraud and other scams
Use search engine optimization techniques
Turn clicks into customers

Plus get FREE e-mail updates on Google's ever-changing system.

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Benefits of Choosing Reseller Hosting

2007-08-13T17:55:00.000-07:00

Before going on the benefits of reseller hosting, it is necessary to know what exactly reseller hosting is? As a fact, reseller hosting is a form of web hosting wherein the account owner may split up their allotted hard drive space and bandwidth and resell web hosting. Hence, it acts as a middleman between parent web hosting company and the end customer. Here, the hosting technique generally requires a little knowledge of web hosting services in order to get started.

If you really want to host your website or planning to enter into the web hosting business and looking for right web-hosting plan, then no doubt reseller web hosting plan will be the best deal for you. This strategic plan covers various benefits counting costs, features, and plan. Some basic benefits of this hosting plan includes:

Reseller web hosting allows the major benefit of revenue stream generation for the companies who don`t have the time, money, or resources to maintain their own servers and data centers. Furthermore, it is a great business opportunity for those who want to create a stand-alone business venture, or for those with other parallel businesses who can take advantage of the chance to sell hosting with their services.

Since the reseller is leasing time on a server, this means they can pick and choose a server that will do well for the customer, both in terms of price and stability.

Additionally, troubleshooting servers is usually a matter for the Web host, not the middleman. Therefore, the reseller can concentrate on issues like customer service and consulting, rather than having to dedicate time to server administration. This can result in savings for the client.

There are also times where a reseller can also be more scalable than a typical hosting firm. A true Web host is limited by its hardware; if a client suddenly requires an upgrade the host is not prepared for, the only way the host will be able to satisfy the customer is by upgrading its hardware, which can be expensive, and time consuming for both sides. In such case, the reseller host, however, can simply choose to locate with a different Web host that will better suit the customer's needs.

The other most additional benefit of reseller hosting is that its durability. If you want to host large number of websites at one time at a reasonable price, then going with the reseller hosting plan will be the good approach.

The reseller-hosting plan is also beneficial for your business purpose. A reseller host is only as good as its partnerships and staff, as is any typical Web hosting firm. Most resellers begin their lives as small organizations, contracting out many of their services to other companies. As the host becomes larger, the range of services offered in-house increases, allowing the reseller more control over these aspects of its business.

No matter what type of business you own, you might benefit by offering reseller hosting. Reseller hosting enables you to sell cheap web hosting packages to your customers. You can sell all types of hosting, but be sure to narrow your ads to reach your target audience.

Resellers possess the opportunity to offer other services, to be used in conjunction with web hosting accounts. These include merchant accounts, SSL Certificates, search engine optimization, and domain name registration, which all may provide additional income for the reseller.

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Some Common Myths Against Domain

2007-08-13T17:50:00.000-07:00

Lawyers eat nails for breakfast. Rap is Etch-a-Sketch set to music. The Law of Unintended Consequences governs the nation. These beliefs are part of a canon of urban folklore that we spread as truth among our friends. Applicants for domain names have developed their own myths. Some have been repeated so often, they sound true. Those untold information is what this paper is going to tell you.

Myth One: Always Pick .Com Domain Name

It is always asked a person to go for .com domain name. The domain ending with .com is easy to remember, as they are the most common name but not necessary the best. For one thing, there are many domain names ending in .com so it’s really hard to find a domain name ending with one. Picking a .com is good depending on how you are gaining traffic. If you are targeting people that are looking in search engines it can be pointless to just pick a .com domain. Though if you are advertising in Television, Newspapers or the Radio it might help somewhat.

Myth Two: Avoid Using Dashes Or Never Go For That

Once again, this all depends on what you are doing. Remember, search engines translate dashes as spaces, so if you are targeting a popular keyword and use dashes as spaces, than your page will be easier to get onto the top ten search results of that keyword. Some search engines put more emphasis on this than others. So avoiding dashes or not applying anywhere in the domain name can be a fruitful option for you.

Myth Three: Selecting A Domain Name

Choosing a domain name may be a pain, many may prefer domain names that are short but they are not necessarily better. Its true you don’t want a domain name that is extremely long but you don’t want it to be so short that nobody can remember it (unless you own a url forwarding service). There are many combinations of words you can use. It is highly suggested checking a domain name generator. They can be very useful, you enter a keyword and it displays possible combinations with other words and tells you if they’re available.

Myth Four: Domain Used Forever.

While it’s possible that you’ll keep your registered domain name forever, it is not guaranteed. Several things can happen that would cause you to lose your domain name. First, you have to register your domain name each year (or register it for multiple years up front) in order to keep your access to it. If you forget to renew your registration, you could lose your domain name, or someone else can register it and charge you a huge fee to have it transferred back to your name. Second, you could lose your domain name in a trademark dispute.

Myth Five: Domain Registration Through Company Name

You cannot use your company name for the domain registration; in fact, you don’t have the right to register any domain name, even if you have a trademark on the corresponding company name. The reason for this is that a trademark on a business name doesn’t give you exclusive access to use that name. It only gives you exclusive access to use that name for the particular products and / or services that you offer.

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How a Day Looks Like In the Life of an Affiliate

2007-08-13T17:48:00.000-07:00

With the help of internet the job of an affiliate has been simplified because now he can do all his work by just sitting at his home. We can imagine a day when an affiliate will check out for new developments in the network while he is sitting at his home. The affiliates will have to keep themselves abreast with latest information and they will have to check the statistics at regular intervals.

A well designed site can attract a large number of prospective customers. We can compare a website with a showroom. Just as a showroom is decorated to attract more customers in the same way a site which has been beautifully designed can attract more customers.

After doing that it is time to submit the affiliate program to directories that lists affiliate programs. These directories are means to attract people in joining your affiliate program. The best way of promoting the affiliate program is by getting your self registered with these directories.

Then comes the time to track down the sales you are getting from your affiliates fairly and accurately. In order to track them down we have with us their telephone order and their telephone numbers. See if they are new clients checking the products out. Noting down the contact information might prove to be very useful in the near future.

Lots of resources are there to be sorted out. Ads, banners, button ads and sample recommendations are given out because the marketer knows that this is one way of ensuring more sales. It is also the best way to stay visible and accessible too. An affiliate marketer should always keep in mind that there are questions to be answered to the visitors. This has to be done quickly. If this is not done properly then a customer can even drop out the idea of purchasing a product.

It is better to pay more attention on inquiries to find out whether the affiliate is working effectively and efficiently because now a day every body wants the affiliate to give proper attention to them. And so it is the duty of an affiliate to provide his customers with proper answers, which are likely to satisfy his query. The answer should be given in a professional manner and they should be given in a friendly way too.

In the process of doing all the necessities, the marketer is logged on to a chat room where he or she interacts with other affiliates and those under that same program. This is where they can discuss things on how to best promote their products.

Affiliate marketing is a process where one has to learn things on a continuous basis and where one is suppose to adapt new skills. There may be others out there wanting to join and may be enticed by the discussion that is going on. One should welcome every one as there is no harm in assuming what opportunities are there ahead of us.

It is very important for an affiliate to keep track of the new things happening in the market because the newspaper and ezines were updated days ago. This information should be included in the publications that are supposed to be distributed among the existing as well as prospective customers.

An important tool is keeping your self up to date with the newly introduced products and these products should be included in the publications. The marketer has to put up a sale and promotion that the customers may want to know about. Moreover they have to keep up with the deadline of these sales written in the publications.

The time has now come to show some appreciation to those who have helped the marketer in achieving their sales target and helping them in promoting their products. There is nothing like mentioning the persons, their sites and the process they have done that made everything worked.

These will be definitely published in newsletters. Along with the most important information that has already been published.

Those who want credible sources for the products being promoted are being given written recommendations by these marketers.

The marketer gets to promote the product as well as the program they are in. Who knows, someone may be inclined to join. Thus by this, two objectives are achieved in the same time. Time flies. Missed lunch but is quite contented with the tasks done. Bed time….

However, this may not be done in a single day. But then, this gives you an idea of how an affiliate marketer, a dedicated one that is, spends the marketing day.

Now it rests upon you to find out that is that success looming in the distance or what?

The Importance of Domain Names

2007-08-13T17:45:00.000-07:00

You’ve decided to take the plunge and develop a website. Maybe you already know exactly how you want it to look or know someone that can design it for you. While this is extremely important, have you thought about registering a domain name for your site? Domain names are another piece of your websites brand. Without a cohesive branding effort you will have bits and pieces but not a complete package. What is a domain name? A domain name is the address of the website and email used by customers to find you company. Domain names replace IP addresses (unique numbers) because they are easy to remember. A domain can contain numbers, letters, and hyphens up to 67 characters. Now that you understand what a domain is, why is it important?There are many reasons a domain name is important. Listed are just a few of the key reasons:

Uniquely identifies your website. Two companies cannot simultaneously hold the same domain name
Domains are quickly becoming synonymous with the business itself, like Amazon or eBay.
Gives your business a professional look
Can result in better search engine traffic
Allows you to also have email addresses from you domain name (i.e. you@your domainname.com)
First thing most customers will come across if they find you online
Increases businesses name recognition

Now that we have seen some of the benefits, let’s look at some tips on how to choose your domain name:

Choose a name that is easy to pronounce
Domain name should be as short as possible
Always choose a .com name if available
Make the name MEMORABLE
Relate the domain to your businesses name and the products your offer
Choose a name that is easy to remember

Domain names are inexpensive and there is no reason not to have one. You can also register several domains and point them all back to your main site to increase traffic results. Remember these tips when you are looking to register a domain and you are sure to come out ahead of the competition.

Start Driving Traffic And Revenue To Your Parked Domain

2007-08-13T17:37:00.000-07:00

Most of us own domain names that are sitting around collecting dust. This however, will bring you very little if any revenue to your site. It has now downed on me that traditional domain parking simply does not work! These pages that you see scattered all over the internet, full of unrelated links to numerous categories works well for major web directories and portals, but not for your undeveloped domain name. Even if you earn a percentage of the advertising revenue on your parked domains, you'll find that users see your parked page and quickly leave, to never return again.

Traditional domain parking provides no value to search engines or visitors; Thousands of identical parked pages are online, with no content for search engines to follow or visitors to read through your parked domain pages, the visitors and search engines come once and don't return due to the stale, lifeless page. In order to get the most out of your parked domain name, you need a solution that outperforms traditional domain parking.

Millions of web users are searching daily for fresh, relevant content, and now your previously unused domain names can provide exactly that. Your solution should provide the following benefits that domain parking cannot even touch: You choose the keywords that are relevant to your domain name, provide REAL Content, articles and press releases are displayed on your completely developed web site, Add Fresh content to your website daily.

The only content that appears on your web site should be directly related to the keywords that you've chosen. When you do this, Visitors will bookmark your site and come back over and over again to read new articles on the subjects that interest them and brought them to your site in the first place. Search Engines Will Love Your Web Sites. As you may well know, Search engines follow, index and rank the web sites with real, keyword rich content. While domain parking is useless and will not rank on search engines, your web sites should be packed with quality, themed content.

You should then optimize your web site for search engines with the following features: Keyword rich titles on every page, Easy to follow index pages and automatically updated site maps and high keyword density. The layout and code should be optimized for search engines
and New content should be added daily keeping search engines coming back for more; Duplicate content is a thing of the past; rotate article introductions on every page, based on your keywords and every page is always unique thanks to the power of the rss.

Your site now should be compatible with Google AdSense, Yahoo! Publisher Network, AdBrite, or any other ad network. Stop selling undeveloped domain names on eBay. Start selling fully developed web sites by loading your domain names with content and adding value to your domain name sales.

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We can do it for you. You can Get Started Minutes From Now, We give you Free Hosting for a 100 of your parked domains, Instant keyword rich web sites with no technical knowledge required on your part and Free professional support and marketing tips for increasing your traffic.

PPC And SEO

2007-08-12T23:01:00.000-07:00

PPC is an e-marketing strategy, which enables you to get instant results. If you advertise your website on PPC search engines then you will get the desired traffic and the required results immediately. You will not have to wait long to see good results. The best part is you can stop PPC ads any time you want. You can test different keywords through this medium. This marketing strategy does not require well designed websites, just requires strong keywords. You can bid on large amount of keywords and can try out keyword variations.

Sometimes PPC strategy could get expensive if you bid on the wrong keywords or if you don’t calculate the maximum bid price correctly. The disadvantage is that all clickers are not potential customers. It is always better to advertise your website with PPC with ROI tracking tool to make sure you don’t lose your money.

Search engine optimization helps direct traffic from free websites. You just need to optimize your website and a large number of visitors will come searching for you. It delivers long term results that don’t require a regular financial input. SEO though is relatively time consuming and content on your website needs to be keyword friendly. Hence it would require a revamping of the content on the website.

Search engine optimization delivers lasting results and it costs considerably less in the long term. However, you must make sure that you optimize your website correctly, if your want to get high search engine rankings.

How to make Search Engine Positioning effective and get the most out of it

2007-08-12T22:59:00.000-07:00

When you’re trying to have your web site noticed by as many people as possible, there’s nothing more important than search engine positioning for getting you noticed. Having search engine positioning as part of your marketing campaign will go a long way towards getting as many people as possible to find you with an online search. You should have a good idea of what sort of business you want to be associated with before planning your online marketing campaign. Too many businesses jump onto the web without taking the time to properly ascertain their business niche and marketing sector. Being able to pinpoint your market will greatly enhance your chances of bringing the right sort of potential customer to your web site location.

One of the most important things to accomplish is to set targets for your campaign that are reasonable and within your budget. Search engine positioning will not be as effective if you don’t have the right goals and aims in sight. It’s easy to think that because a few hundred people drop by your site, you’re going to make it but that may not be the case at all. You have to have a plan to make certain that you can accurately predict your site’s business and budget. Simply increasing traffic to your site will not matter if you don’t have some form of visit-count related advertising to benefit from the visits. Likewise, if you have products for sale at your site and you get a lot of visitors but few people actually buying, then maybe you have a problem with your site’s layout or interface. People don’t like browsing through a site if the site’s layout is boring or frustratingly dated. Maybe it’s time you updated the look and feel of your web site.

It’s important to keep track of your marketing budget to ensure that you’re getting proper value for your invested dollars. Search engine positioning is one of the best ways to earn back every dollar invested in your site but only if you monitor and track your results. Have a figure of new visitors you’d like to attract to your site and what percentage of those visitors would need to be new customers within a certain frame of time. In this way you can have a good idea of whether your search engine positioning campaign is working and how well. Choosing the best keywords that search engines associate with your site will greatly affect how well and easily new and existing customers can find your web site and its products. Having keywords that accurately define aspects of your web site or its products will help you connect with searching potential customers as well. Being able to anticipate what people may ask of a search for your products and adding to your keyword list will help you bring more people to your site. Your goal should be to get potential customers to your site rather than to your competition’s site and you do this by using search engine positioning to its best advantage.

Pricing of SEO Services

2007-08-12T22:58:00.000-07:00

Search engine optimization services are in huge demand nowadays. Thousands of companies are ready to offer their services for an optimization campaign. However, as an SEO company, it is crucial that you set a reasonable price for your work. Although it may seem to be a simple job, the process of optimization is actually complex and time-consuming. Hence, strike a deal that fairly compensates your efforts.

Designing quotes for clients can be a very tricky job for SEO companies. This is mainly because these services are relatively new and not easily comprehensible for laymen. Thus, it is important that you price your projects accordingly.

Pricing of SEO services depends on the factors that are to be dealt with in a particular optimization campaign. According to sources on the Internet, this fee is different for different projects and companies. Some charge on the basis of man-hours, while others charge for every service rendered by them.

The gap in price ranges is too wide, and solely depends on the name and reputation of the SEO Company in question. While there are firms that charge a flat fee of £500 for all sorts of professional optimization services, there are others that take more than £5000 for the same.

This fee mostly depends on the deliverables offered by a company to its client. Some of the key deliverables in an SEO campaign are:

>> Keyword research and recommendations
>> Competitive analysis
>> Search engine friendliness of your website
>> Website design and usability
>> Content development
>> Link exchange suggestions

After undertaking research on your client's website, you can send him a proposal of the kind of work that can be done for his site's optimization. This proposal and its pricing will depend on the following factors:

>> Size and complexity of the website
>> Time taken for the optimization process
>> Name and reputation of the client
>> Competitiveness in the sector

Costs involved in SEO campaigns will also differ from one country to another. Even though certain companies will charge more, they ensure that a website betters its positioning on search engines. This investment is surely worth the effort, time and money.

Search Engines

2007-08-12T22:54:00.000-07:00

As promised on my last article I would like to talk little bit about search engines.
Everybody is talking about search engines. There are so many popular questions about search engines.
For instance:
How do we get on the top of engines? How do I get listed? How do I get top ranking? How does it all work? What is the secret basically?

I will write an article about all these questions but for now I would like to talk about the top position in search engines.
Let’s get to the point. Peoples using the search engines to find information about anything. How does it works is very simple. Every search engine does have a search box where you type a phrase or keyword and click search. Shortly the search engine will return the results found on the search engine index for that particular keyword or related to that phrase.

Now I would like to talk about the top 10 positions on any search engine. The first page actually of real results. Conform to recently statistics those are the websites which making sales and they are the most profitable websites.
We are now returning back to our big question: How to get there?
You can get there by learning what it takes to get high ranking on search engine without paying a penny for advertising .To get listed on the first page on Google for example it means Google says that you are highly relevant for that particular term.
All search engines are unique and different so you cannot have a standard rule for all search engines but there are general guidelines so bellow I will present you few of those guidelines. So let’s talk about what search engines actually want.
Generally what they are locking for is the phrases what phrases you do have and the weighting of these phrases on your website. So they will lock at your phrases and will say ok these phrases are relevant to what peoples are typing in on search engine box
Second is how much of the resource they see you as. If they lock at your website and they think yes it is a real resource ,is got a lot of information is highly relevant and I am going to give a high ranking or just do they see you have a few pages considering is not real a resource. So you have to work on becoming a resource for your site for your sector
Also they lock how many good sites are linking to your website. It is very important that the number of sites linking to you has a direct impact on how highly ranked you are on search engines. If you have a lot of peoples linking to you your website will be rank higher than websites have less people linking to them
And finally how relevant search engines think your website is. This is really crucial
So what really matter to search engines is the relevancy of your website
Google for example is the most popular search engine is very strictly on relevancy
The whole way it’s been built that they want to give peoples relevant results. So If you can make your website highly relevant for as many phrases as possible that is going to bring you higher rankings and higher volume of traffic
Also you will need to work on becoming the leader authority of your sector. What do I mean by that is that you need to expand the content of your website by adding additional resources related to your website content so the search engines to say ok this is becoming a great resource for this sector so we going to rank it higher than other websites which does not have so many pages with real resources.
So you need to move away from keeping your website at the original stage and try to extend your content to other related areas. Is the best way for showing to search engines that your website is relevant and has valuable resources.

What You Should Know About Alexa Rankings

2007-08-12T22:52:00.000-07:00

Want to sell your website and get the most money for it? Or maybe you would like to augment your website's income by selling advertising on it? Or you just want to get a good feel for how well your search engine optimization efforts are working. Then you need to know about Alexa Rankings.

Like it or not (and many people are highly critical of the Rankings), Alexa Rankings are the most frequently used statistic to evaluate a site's popularity and traffic. Unlike Google's Page Rank, which only evaluates specific webpages, Alexa Traffic Rankings apply to an entire website.

Alexa's Traffic Rankings come as a function of what Alexa calls "reach", as well as their calculated "page views". Both statistics come from data supplied by users who have the Alexa Toolbar installed. Alexa indicates that over 10 Million people have downloaded their toolbar. Downloading the Alexa Toolbar has appeal since it includes a popup blocker (long before the major browsers did) as well as a search engine entry box, links to both Amazon and Alexa, and the Alexa information about a site.

After the "reach" (percent of users accessing the site), and page views (number of unique pages accessed by a user during one day), the Traffic Rankings are calculated and Alexa's list of most popular sites is created. The site with the highest ranking is listed as #1, the second highest is #2 and so on.

Criticism of the Alexa Toolbar and Alexa Rankings arise from the Toolbar's intrusive, privacy-breaking toolbar and the Alexa Rankings' bias. Indeed, some spyware programs flag the Toolbar as problematic.

Bias of the Rankings comes from the fact that the data only comes from users of the Toolbar. While the Toolbar exists for the Internet Explorer, Mozilla Firefox and Netscape browsers, and for users of Windows, Macintosh and Linux, some notable Internet users are not -- such as users of the AOL/Netscape browser.

It's commonly, but incorrectly, thought that bias occurs because the Toolbar is only available for Internet Explorer. Even before Alexa came out with their own Toolbar for Firefox, other Firefox extensions existed that provided the same data collection function.

However, it's unknown how many people actually use the Toolbar. The Wikipedia article on the Alexa Toolbar references a 2003 forum posting estimating the actual number of Toolbar users at 180,000.

While some have talked about the Alexa Rankings being a statistical sampling like TV's Nielsen Ratings, perhaps the only thing they have in common is that they are both samplings, and larger estimations of popularity are based upon those samplings. Nielsen, in the finest tradition of polling and statistical sampling, carefully selects their "Neilson homes". Alexa not only does not do this, the users self-select themselves.

Additionally, Alexa indicates that any Alexa Ranking below 100,000 is unreliable, as is any site with fewer than 1000 visitors per month. According to Alexa, "the more traffic a site receives (the closer it gets to the number 1 position), the more reliable its Traffic Ranking becomes."

Ken Evoy, founder of the website building and hosting company Site Build It!, extols the virtues of Alexa Rankings, in spite of admitting that there is a great deal of "scatter". That is, it's quite possible that a site with only 20 visitors a day might have an Alexa Ranking of 150,000, and a site with 5000 visitors a day with a Ranking of 500,000. He bases his appreciation on the Alexa Rankings that 62% of his customers have been able to achieve traffic rankings within the top 3%.

So, how can you increase your Alexa Traffic Rank? Most obviously, get more traffic. This can be done by search engine optimization (SEO) efforts as well as by a myriad of other traffic-generating strategies.

However, you can also bump your Ranking by taking advantage of Alexa Ranking weaknesses. For instance, encourage all your website visitors to download and install the Alexa Toolbar. Visit your own website! Alexa doesn't know it's your website, so has no way of eliminating this bias. There are also a number of software tools and scripts that can be used, ranging from $49 to free (Alexa Booster is a popular one), to code written into forum postings.

While Alexa is facing competitors such as Compete.com and Quantcast, its Rankings are well-entrenched in the industry. While there may be reasonable questions about their validity, if you need to impress someone with the popularity and traffic of your site, paying attention to Alexa Rankings still is important. The best way to increase your Alexa Ranking is by simply getting more traffic. However, other means of increasing your Alexa Ranking should not be ignored.

Analyzing Website Traffic

2007-08-05T18:15:00.000-07:00

Analyzing your web traffic statistics can be an invaluable
tool for a number of different reasons. But before you can
make full use of this tool, you need to understand how to
interpret the data.

Most web hosting companies will provide you with basic web
traffic information that you then have to interpret and
make pertinent use of. However, the data you receive from
your host company can be overwhelming if you don't
understand how to apply it to your particular business and
website. Let's start by examining the most basic data - the
average visitors to your site on a daily, weekly, and
monthly basis.

These figures are the most accurate measure of your
website's activity. It would appear on the surface that the
more traffic you see recorded, the better you can assume
your website is doing, but this is an inaccurate
perception. You must also look at the behavior of your
visitors once they come to your website to accurately gauge
the effectiveness of your site.

There is often a great misconception about what is commonly
known as "hits" and what is really effective, quality
traffic to your site. Hits simply means the number of
information requests received by the server. If you think
about the fact that a hit can simply equate to the number
of graphics per page, you will get an idea of how overblown
the concept of hits can be. For example, if your homepage
has 15 graphics on it, the server records this as 15 hits,
when in reality we are talking about a single visitor
checking out a single page on your site. As you can see,
hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more
accurate your interpretation will become. The greater the
traffic is to your website, the more precise your analysis
will be of overall trends in visitor behavior. The smaller
the number of visitors, the more a few anomalous visitors
can distort the analysis.

The aim is to use the web traffic statistics to figure out
how well or how poorly your site is working for your
visitors. One way to determine this is to find out how long
on average your visitors spend on your site. If the time
spent is relatively brief, it usually indicates an
underlying problem. Then the challenge is to figure out
what that problem is.

It could be that your keywords are directing the wrong type
of visitors to your website, or that your graphics are
confusing or intimidating, causing the visitor to exit
rapidly. Use the knowledge of how much time visitors are
spending on your site to pinpoint specific problems, and
after you fix those problems, continue to use time spent as
a gauge of how effective your fix has been.

Additionally, web traffic stats can help you determine
effective and ineffective areas of your website. If you
have a page that you believe is important, but visitors are
exiting it rapidly, that page needs attention. You could,
for example, consider improving the link to this page by
making the link more noticeable and enticing, or you could
improve the look of the page or the ease that your visitors
can access the necessary information on that page.

If, on the other hand, you notice that visitors are
spending a lot of time on pages that you think are less
important, you might consider moving some of your sales
copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital
information about the effectiveness of individual pages,
and visitor habits and motivation. This is essential
information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final
order or contact form. This is a page you can expect your
visitor to exit rapidly. However, not every visitor to your
site is going to find exactly what he or she is looking
for, so statistics may show you a number of different exit
pages. This is normal unless you notice a exit trend on a
particular page that is not intended as an exit page. In
the case that a significant percentage of visitors are
exiting your website on a page not designed for that
purpose, you must closely examine that particular page to
discern what the problem is. Once you pinpoint potential
weaknesses on that page, minor modifications in content or
graphic may have a significant impact on the keeping
visitors moving through your site instead of exiting at the
wrong page.

After you have analyzed your visitor statistics, it's time
to turn to your keywords and phrases. Notice if particular
keywords are directing a specific type of visitor to your
site. The more targeted the visitor - meaning that they
find what they are looking for on your site, and even
better, fill out your contact form or make a purchase - the
more valuable that keyword is.

However, if you find a large number of visitors are being
directed - or should I say misdirected - to your site by a
particular keyword or phrase, that keyword demands
adjustment. Keywords are vital to bringing quality visitors
to your site who are ready to do business with you. Close
analysis of the keywords your visitors are using to find
your site will give you a vital understanding of your
visitor's needs and motivations.

Finally, if you notice that users are finding your website
by typing in your company name, break open the champagne!
It means you have achieved a significant level of brand
recognition, and this is a sure sign of burgeoning success.

How To Get Free Targeted Traffic Using Articles

2007-08-05T18:13:00.002-07:00

How To Get Free Targeted Traffic Using Articles

No doubt that the number one method to get free traffic to your website is by writing and submitting articles to the article directories. Article writing is probably a favorite way of generating traffic. Article marketing has the ability to make your site highly popular not only to the general public, but also the major search engines.

The advantage of writing and submitting the articles is that you can control the contents and the titles of the pages it is published on. If you go to any article directory and click on an article, then you will notice that the title of the page is the title of the article. So, if you write your title correctly containing all your relevant keywords, you just acquired links with your keywords in the title of the page. That helped the power of the link. But, if you manage to get your keywords of keywords phrases in the content of your article then you just made your article more stronger.

For this method to work you must consistently saturate the web with your articles, one article a week won't do the job. If you can't write or you think that you can't keep up by writing articles or don't have the time , there are a ghostwriters that will do the job for you. You can join a membership sites that will provide with the articles you need. Be aware that when submitting your articles is imperative that you include a resource box with your URL or a back link to your website.

Automate Your Article Submissions

These days, it is absolutely critical to get high quality, one-way links to your website. Reciprocal linking just isn't anywhere near as effective as it once was. The problem that I, and most people are running into is it's hard to figure out how to get one-way links, let alone high quality ones. One of the absolute best, and even better... "easiest" ways to get these quality, one way links is by submitting your articles to article directories.

Make your life easier and save time by using software to automate your business. The more articles you write and submit to directories the more traffic and back links you will build for your website. This is where a software program comes along into your business automation process.

The software will allow you to submit your articles to literally hundreds of popular article directories all over the world. Only a few mouse clicks and you'll be able to instantly submit your articles. It's taken the tedious process of finding and filling out these submission forms, is incredibly easy and fast.

Where else can you generate free traffic and links in only a few months? If you want to succeed in the online marketing puzzle, you had better make writing and submitting articles just as regular as your brushing your teeth in the morning. You are prone to have a lame business without articles, I kid you not. The traffic surge does not happen over night, but by the following month you will start seeing a good increase in targeted traffic coming to your website.

10 Useful Tips To Attract People To Your Web Site And Keep Them Coming Back

2007-08-05T18:13:00.001-07:00

Combinations of two or more of the tips below are being used by many successful sites today. Use your imagination and see what you can do with them. Because there are so many web sites on the internet today visitors are spread quite thinly and web traffic is one of the scarcest commodities on the internet today. Without it your online business does not exist.

1. You could give people a free subscription to your newsletter. Almost everyone is publishing a newsletter nowadays so it is important to give something extra with the free subscription. You need to set yourself apart from the other internet marketers out there. This might be done by offering a gift or free advertising when people subscribe.

2. Provide your visitors with new and original content. Your content will be more attractive to your visitors if it is up-to-date or original. You could also offer people the option to reprint the content in their newsletter or web site. You will need to change your content frequently if you do this. But the benefits are worth the effort. The search engines will love your site and keep coming back. Your site will rank highly in their results and your visitors will keep coming back for the latest updates.

3. Use PPC directories. You can advertise in pay per click directories. With PPC you only pay when some one clicks on your link. If no one clicks you pay nothing. This method is very good if you are selling a product at your site. It is easy to assess the cost of each sale and measure you success.

There are lots of PPC sites out there now. Google and Yahoo! are not the only ones. You can often get a better deal at these other sites depending on the competition for the keyword you are using. Shop around. There is probably a site out there with your keyword going cheap. But, Make sure that it can deliver the traffic. You can do this by checking its Alexa rank. If it is not getting much traffic itself, how is it going to direct traffic to you?

4. Give your visitors a free ebook. You could write your own and include an ad in the ebook linking to your site and allow other people to sell it or give it away. If you don't want to take the time to write one, you could ask other writers permission to use their articles and assemble an article eBook. Or commission an eBook. There are plenty of writers around willing to write a fresh eBook for you at a fair price.

5. Hold free online classes or seminars. They could be held in your web site's chat room. The idea of "live" information will entice people to visit your web site. You will become known as an expert on the topic.

6. If you have expertise in a certain area you could offer free consulting to people who visit your web site. You could do this via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive. Use a separate business line if you use the phone or you will have calls coming in to your home phone around the clock as the world turns. If your site becomes known for this service you may need to employ people to help keep up. If this happens you can bring in a two tier system whereby you have a free service and a paid service offering something extra.

7. Give visitors a free entry into a contest you are running. The prizes should be something of interest or value to your visitors or relevant to your site's topics. Most people who enter will continually revisit your web site to get the results. Do not be discouraged if the first one or two contests do not set the world on fire. The word has to get out. People will talk to their friends about this site that is running this great contest, and before too long your site will have a name for running contests. There are people out there who really go for that sort of thing and will visit your site regularly.

8. Let visitors download free software. It could be freeware, shareware, demos etc. You could even turn part of your site into a free software area and let other people sell it or give it away from this area. You do not need to produce the free software yourself. There are plenty of sources on the web. All you have to do is link to them. If you gather a significant amount of software of a type relevant to the topic of your site you will make your site a valuable resource for your visitors and they will keep coming back to get more.

9. Offer free online services or utilities from your web site. They could be search engine submitting, copy writing proofreading etc. The service or utility should be helpful to your target audience.

10. Give your visitors a free membership to your online club. People like to feel that they belong to something, why not your online club. You could also give away a free newsletter for club members only. The members will very likely want to contribute a large part of its content making it easy to source articles. If you offer them a link back to their own site your members will be queuing up to put content in your newsletter.

I goes without saying that all of the above should be relevant to the topic of your site in order to be of interest to your visitors. Do not keep changing the topic of your site. I see this happening all too often. The webmaster has a site for three months or so and becomes disheartened because his site not taken off as he hoped, so he decides to try a different topic. Doing so he loses the regular visitors s/he had and has to start at the beginning again in the new topic. Also, the search engines will very likely be slow to change to the new topic, confusing everyone who visits from there. It may also affect the PR of the site as the new topic may initially be viewed as unrelated content.

Traffic Building Using Co-Registration

2007-08-05T18:03:00.000-07:00

Co-registration is a way of buying subscribers into your newsletter. Basically, it begins when you develop a small ad, you get it placed on a newsletter directory and people go to these directories to find specific newsletters that cover material that they want to subscribe to and read about.

With this, they select your newsletter to subscribe to you and then you pay for that person in the newsletter directory for exposure. It’s kind of like a newsletter directory - an Ezine directory except you’re paying for them to expose you to their various means that they expose people to.

The other thing about co-registration is that when people are signed up with you, they have also signed up for your competitors. So the ultimate challenge to you as an internet marketer is to harness ways to stand out amidst your competitors. It pays to be outstanding in an environment with no advantage of exclusivity.

Another thing remotely related to this is having Warm and Cold Associates, also known as the referrals from your joint ventures. Referrals are when people saw your newsletter, they like what they saw and they refer to other people to sign up to the newsletter and then expose through signature lines.

Exposure to signature lines can also happen in a couple of different ways -- if you’re on forums, if you chat, or any kind of means that you go to that you speak in a public way.

Then there are always the profiles that you can fill out that say your name, where you’re at, and what your interests are. That’s a really good place to put in your information so that when you’re online and you’re being exposed, the people can access your information without hassles. That’s an instant network for you.

Co-registration can work for you only if you use it effectively. One of the things that you want to make sure is that you are aware of is the check on the pricing. The pricing must be something viable enough, something you can afford to lose for now but with a guaranteed return of investment.

In a typical co-registration process, you are going to pay per subscriber. So, the key to all of this is you get not only a subscriber at an affordable price but a good subscriber. It’s really easy to fill up your newsletter with a bunch of garbage subscribers. A big list is useless if no one is buying, though.

In terms of security in your co-registration, it will do you a lot of good to read more about them. Make sure that you’re dealing with a reputable company. You want to test for quality, failure and duplications. What this means is that a lot of people go to these sites, they want the information and they put junk emails in there which don’t do you any good.

Also, before you subscribe to a co-registration service, make sure that the autoresponder service that you use doesn’t allow imports. If they do, you need to find out how they allow them. You must make sure that the company that you use is supplying you with gather information when that person has requested your newsletter.

How To Get Your Google Adwords Pay Per Click Free

2007-08-03T01:50:00.000-07:00

I always tell my readers that their sites do not necessarily need a top 10 position in Google in order for them to be successful. You can get your advertisement in any search engine infront of thousands of information hungry audiences without having to spend a dime in advertising costs.

Aparently, a man from New York has already gotten for himself millions of dollars in highly targeted Google ads and other search engine advertising, but without having to pay for any of it. He has discovered what he calls an "oversight" on the part of 99.9% of all marketers that allows him to get otherwise paid for advertising at Google as well as all other search engines that allow sponsored ads.

His secret is nothing illegal, has nothing to do with hacking, nor does it require you have a "friend" or family member working at Google or any other search engine. Instead, the New Yorker boasts proudly "...this is something that I caught onto just before 2000 when there was so much search engine craze running around, and started doing small just to test things at first ... but which I later expanded on after getting the hang of it."

One famous public web guru pointed out that although this man may gain economically more so as a result of the publication of his secret "he's already so amazingly rich that whether he continues or discontinues its sale will neither make nor break the man, but not grabbing it for yourself while it's still available could prove disastrous for you as you may only have one chance, and a very limited one at that, to get this."

So powerful is his secret that he's able to monopolize any niche online, and can always secure the top premium spots just above the usual organic results featured at most search engines. He still has to set up an account with the search engines - but after applying his secret he is removed from having to pay for all the costs otherwise involved.

Again, nothing about his secret is either illegal or robs from the search engines. A spokesperson from one of the most popular search engines said chuckling after being made privy to this amazing secret "Wow! Ha! This is really unique ... and in my expert opinion it would only serve to enhance and bring more business to us at [name of search engine withheld for legal & confidentiality reasons] and not cause us to lose business in the slightest. Amazing!"

Now to everyone else's fortune, the city slicker is releasing his secret for getting an unlimited amount of pay-per-click ads to the general public. But he's not promising any of us for how long. A bit of an eccentric, the gentleman says "We'll see just how long I can make it available before it saturates things."

It's in a very easily readable format and is quickly and readily understood and mastered by anyone with even a 4th grade reading level. While you're there, why not scroll down and review for yourself the huge successes others are now having with this incredible breakthrough in targeted advertising now made freely available to the rest of us? ...so you may want to head on over there now and get it.

Finding the Right Niche - Finding Your Alternatives

2007-08-03T01:49:00.001-07:00

Ironically -- or perhaps appropriately -- the quickest way to find out about alternative search engines is to search on that phrase in Google. The first site that comes up is Search Engine Watch, a regular stop for anyone who does SEO. After all, they’ve been covering the field since 1996. If you visit this page on the site, it takes you to a list of links. These links take you to specific categories of search engines, such as news search engines, shopping search engines, multimedia search engines, kids’ search engines, specialty-related search engines, and more. If you have a fascination with knowledge in general and a few specific areas in particular, you might want to line up a number of pointed queries, get comfortable with this site, and spend a day or two poking around. Depending on how lucky you’ve been finding that kind of information on Google, you just might find some new favorites.

Another web site worth checking is altsearchengines. The entire site is devoted to coverage of alternative search engines, though it does cover the majors as well. You can subscribe to the site via email or RSS feed. While the site definitely has the feel of a professional blog (which is what it is, essentially), it’s better organized, making it somewhat easier to find things. There are colorful tabs labeled “alts,” “majors,” “updates,” “in beta,” “newcomers,” “news” and “verticals” to help you navigate. There are also ads from alternative search engines on the site. Each month, they compile a list of the top 100 alternative search engines; it seems to have turned into a mission for Charles Knight, the man doing the compiling. Here’s a link to the list for April 2007.

To coin an analogy, think of Google as the biggest department store in the world (I know, that’s either Wal-Mart or Amazon, but bear with me). For most of your needs, you’ll probably be able to find the right item at that department store. But say your portly Aunt Edna just fell and did something nasty to her knee, for which she now needs a custom-built brace. You wouldn’t go to the department store for that; you’d go to a hospital, which would be able to refer to you to the right place to have that made.

By the same token, if you’re looking for the most up-to-date medical information on a particular condition, you might go to Google if it’s a well-known and much-discussed condition such as breast cancer, but not if it’s something that’s more rare and unusual. For that, you’d be wise to consider some of the vertical search engines that explicitly cover the health and medical field.

Yet another site to check is About.com. Of course, it’s an alternative search engine itself these days. It has a guide, Wendy Boswell, for the Web Search topic. One of the areas she covers is search engines. The link I gave will take you to articles that review and discuss the alternatives. She even has an article titled “Web Search 101,” which gives you answers to frequently asked questions about search and helps you zoom in on the kind of search engine you want based on your needs.

PPC And SEO

2007-08-03T01:41:00.000-07:00

Google AdSense Tips

2007-04-11T18:25:00.000-07:00

Three Keys to Crafting Successful Print Ads

2007-04-04T22:52:00.000-07:00

Want to create print ads that get results? Below are three keys to get you started.

1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind.

Eyes are kind of picky, though. So, here's a checklist of what eyes like and don't like:

* A catchy headline that encourages them read more.

* Art, such as photos, illustrations, clip art, shapes, etc. Eyes like art. When you create the ad, create words AND the visual at the same time. Words and visuals should work together.

* Designed in an interesting, intriguing, attention-getting manner. Eyes like that. Remember, graphic designers are your friends. If you don't have training in graphic design, I strongly urge you to hire a graphic designer to create your ad. The results will be well worth it.

* White space (blank space in the ad). Eyes like white space. Eyes don't like print ads stuffed with words and/or art. Those ads look way too difficult to read and comprehend. So eyes will skip over those ads and find other open, clean ads to look at. (And if they do, you might as well have never bought the ad in the first place.)

2. Write for the busy eye. Nobody is reading a newspaper because they want to see your ad. (Okay, your mother is the exception.) People are reading the paper because they want information. Reading your ad is an afterthought. So, they aren't going to spend a whole heck of a lot of time on it.

A common mistake is asking print ads to do too much. To be successful, print ads must:

* Capture the attention of your potential customers,
* Encourage those potential customers to remember what you want them to do,
* Then persuade them to actually do it.

That's a lot to ask for one little print ad.

Print ads should have one message and one message only. The more "extras" about your business you start throwing into the ad, the more convoluted the ad is going to become, and the less likely your potential customers will act upon your ad.

Now at this point you may be thinking "Okay. We need one message. That message should be to get my potential customers to buy something, hire my services, donate money, become a volunteer, etc. Right?"

Well?

For one thing, that's a pretty big leap for your potential customers. Getting potential customers to buy without first developing a relationship with them is, again, asking an awful lot for one little print ad. You might be better off inviting potential customers to take one small step in the buying process. For instance, stopping in the store for a free gift, logging on to your Web site to enter a contest, putting their names on your mailing list, trying a demo version of your product, etc. Let them get to know you.

3. Keep your target market in mind. Your message should be focused on your customers' needs, not your own. Getting customers to buy your products and services is YOUR need. How your products or services solve your customers' problems is THEIR needs. See the difference?
That's why so many retail stores have sales. They're effective because they're solving a need (saving customers money). But saving money is not the only need. There are many others.

You should also think about ways to add value without bargaining on price (this position can backfire). Contests, free gifts, free reports, free food -- stuff like that. Think outside the box. And use that value as a way to set yourself apart.

Creativity Exercises -- Learn by example

One of the best ways to learn how to craft successful print ads is to study what's out there.

Get out a newspaper or a magazine and open it. See where your eyes go. What ads attract your eyes? What ads drive them away?

Which ads have headlines that intrigue you? Graphics that capture your attention? Copy that encourages you to find out more? Why?

Now look at ads that do nothing for you. Why don't you like them? Are they too cluttered? Too difficult to understand? Have a headline that makes you yawn?

Sometimes you can learn as much, if not more, from bad examples as you can from good ones

Understanding banner advertising

2007-03-15T19:47:00.000-07:00

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix. This article assumes that the reader knows what a banner ad looks like, but do you know how they work, and how you can derive benefit from them? Let's define a few terms before answering these questions.

1. "Page views" or "page impressions." These terms are interchangeable and they refer to the number of times that a page within a website has been displayed on a website.

2. "Banner view." Like a page view, a banner view is the number of times that a banner has been displayed on website.

3. "Click through." A click through is the number of times a website visitor has "clicked" on a particular banner ad and was transferred to the website of the banner advertiser.

4. "CTR." CTR is the acronym for "click through rate," which is the ratio of the number of banner view versus the number of times visitors have "clicked through" to your website. CTR is expressed as a percentage, so a click through rate of 1% means that for every 1,000 banner views, 10 visitors have clicked through to your site.

5. "CPM." CPM is an acronym for "cost per M," where "M" is the ancient Roman numeral for 1,000. Translation: CPM is the price your business will pay to have its banner advertisement displayed 1,000 times on a website, e.g, the cost of 1,000 banner views. So, for example, if the CPM to advertise on a site is $80.00 your business will pay $80.00 for every 1,000 banner views.

6. "ROS." ROS is the acronym for "run of site," which simply means that a banner ad is displayed on every page in a website, as opposed to being displayed only in a particular category of a website or only when a particular keyword is entered into a search engine.

Everyone who is in charge of a advertising or marketing department (that's you if you're the sole shareholder of the company) knows that advertising is, in large part, a numbers game. The more frequently your message is seen or heard, the more likely the consumer is to purchase your service or product. Take Mattress Mac with Gallery Furniture , for example. If you live in the Houston area, or if your radio can pick up the signal of almost any Houston area radio station, you cannot go a single day without hearing or seeing an advertisement for Gallery Furniture. Peppering your senses with constant reminders that "Gallery Furniture Saves You Money!" has enabled Mr. McIngvale to build his single location furniture store into an empire. (Of course, advertising alone won't do it; you still must have a quality product or service).

I have no scientific data to support this assertion, but I'll make it anyway: I'm willing to bet that Gallery Furniture is known to more people in the greater Houston area than any other single business. How did that come to be? Mattress Mac understands the advertising numbers game and plays it better than anybody else. Banner ads are a numbers game. The industry standard click through rate for online advertising in general is around .5%. Not 5%, but .5%. Doesn't sound very encouraging for your banner ad campaign, eh? Well, there are ways to significantly increase the CTR of any given banner. The best way is by targeting a particular banner ad to a narrow audience, an audience that is looking specific for a product or service just like yours. Highly-targeted can boost your CTR to as much as 2%-3% or higher and significantly increase the traffic to your website. Another valuable purpose of the banner ad is branding.

Intertwined with the messages Gallery Furniture delivers about particular sales events or types of furniture is the company's consistent and recognizable logo, color scheme, and tag lines. Your banner advertisements can, and should, perform the same function; they should be designed using your company's logo and colors, at a minimum. Sometimes incorporating the tag line is the way to go, but other times you may want to advertise a particular special offer, product, etc. The important thing is that you take advantage of the numbers game by continually displaying your name, logo, and colors. The more visitors that see you, the more they will come to associate your name with your type of product or service, and the more likely they will be in the future to buy from you.

Promosi efektif dan efisien di Google adwords

2007-03-12T22:53:00.000-07:00

Google dikenal sebagai search engine yang paling banyak digunakan orang di internet. Darimana google mendapatkan penghasilan sehingga bisa menjadi salah satu perusahaan besar di dunia? tentunya dari pendapatan iklan yang dipasang di website google. Belum banyak yang tahu bahwa selain layanan pencarian situs internet, google juga memiliki layanan yang lain yaitu adwords.

Adwords adalah layanan google yang digunakan oleh pemasang iklan. Pada saat ada orang mencari situs tertentu dengan mengetikkan suatu keywords, maka selain ditampilkan daftar website yang berkaitan dengan keyword tersebut, di samping sebelah kanan ditampilkan pula iklan adwords yang juga berkaitan dengan keyword yang diketik tadi. Iklan yang cukup sederhana ini, karena hanya berisi text & link tanpa gambar, ternyata sangat efektif. Si pencari informasi merasa bahwa adwords adalah bagian dari informasi yang dicarinya karena selain memang berhubungan dengan yang dicarinya, tampilannya mirip dengan hasil pencarian biasa yang diberikan google. Pengunjung yang mungkin tertarik dengan adwords tersebut bisa mengklik dan dibawalah menuju situs si pemasang iklan.

Tarif iklan di adwords dinyatakan dalam CPC = Cost per Click, yaitu jumlah yang dibayar tiap kali ada yang mengklik iklan tersebut. Besarnya sangat relatif, tergantung dari keywords apa yang ingin dipasang, ada keyword yang berharga $0,1 per klik ada pula yang sampai $30. Semakin banyak suatu keywords dicari orang akan semakin banyak pula pemasang iklan yang berlomba memasangnya di google, supaya bisa ditampilkan di urutan paling atas maka pemasang iklan berani membayar paling mahal diantara pemasang iklan lain dengan keyword yang sama.

Kelebihan layanan adwords dibandingkan iklan konvensional adalah

Iklan yang ditampilkan lebih mencapai target, yaitu hanya ditampilkan kepada orang yang memang mebutuhkannya. Misalnya ada pengunjung yang hendak mencari komputer yang murah misalnya, maka ia akan mengetik keywords “cheap computer”, klik tombol search dan tampillah daftar situs yang berhubungan dengan cheap computer plus iklan adwords yang menawarkan komputer dengan harga murah. Bila pengunjung memang bermaksud membeli komputer kemungkinan besar ia akan mengklik iklan adwords tersebut. Bandingkan dengan iklan banner atau pop up yang kadang menjengkelkan muncul kepada semua orang tidak perduli ia membutuhkan atau tidak.
Pemasang iklan hanya membayar ke google apabila ada orang yang mengklik iklan adwords yang dipasangnya, jadi walaupun ditampilkan seribu kali tapi bila tidak ada yang mengklik iklan tersebut, tidak perlu bayar. Bandingkan dengan pasang iklan di surat kabar yang tarifnya perhari tak perdulli apakah ada orang yang melihat iklan tersebut atau tidak. Pemasang iklan juga bisa mengatur berapa budget harian untuk suatu iklan sehingga tidak akan membayar melebihi budget yangtelah ditetapkan.
Pangsa pasar yang luas dan tertarget, adwords bisa disetting untuk ditayangkan ke seluruh dunia atau hanya di negara tertentu, atau bahkan di kota tertentu. Jadi kalau iklan tersebut hanya menjual produk di Indonesia saja maka tidak perlu ditampilkan di negara lain, atau sebaliknya bisa ditampilkan di semua negara jika ingin produk tersebut go internasional.
Fitur lainnya seperti memantau statistik iklan yang dipasang seputar berapa kali iklan ditampilkan, berapa kali diklik, secara harian atau bulanan dll. sehingga bisa dipantau seberapa efektif iklan yang dipasang. Jika dirasakan kurang kita bisa merubah settingnya supaya lebih efektif lagi.

Untuk memiliki account adwords sangat mudah, syaratnya harus mempunyai kartu kredit untuk pembayaran. Google akan mengenakan biaya sekitar Rp.50ribu untuk biaya setup awal account dan selanjutnya pembayaran tergantung jumlah klik dari iklan yang dipasang. Sekali mempunyai account adwords pemasang iklan bebas membuat iklan sebanyak yang ia inginkan.

Another 3 Google AdSense Tips

2007-03-07T18:18:00.000-08:00

1. Google's Heat Map really does work and deserves the full attention of those who've ignored it. It's really helped me improve my CTR. https://www.google.com/support/adsense/bin/static.py?page=tips.html&gsessionid=HyRs2QlabOI

2. When it comes to content, take the time write the best article you can. Don't write a bunch of rehashed garbage that's already been copied 100x before by lazier webmasters then you. Write something fresh and recent with new sources. Also, don't make the article short just because you don't like to write. Write until you've exhausted the subject. This will help you avoid duplicate content penalities, increase the stickyness to your site, and put out more 3,4,5, etc. keyword combinations that you can pick up traffic on.

3. Clear off the clutter, eye candy, bells and whistles and unnecessary links from each page. You want visitor's eyeballs to focus on 2 things: Your Content and Your Ads. Trimming the fat also reduces the low value places for visitors to go. You want them to either continue surfing your site or to exit through an ad. I've reduced the clutter and low value links off many of my pages which really helped my CTR and proved to be worth the time it took.

One Final Note: I think it's okay for members to repeat tips as it validates the importance of such tips and shows some priority as to what publishers can focus on.

3 Google AdSense Tips

2007-03-06T16:22:00.000-08:00

Tip #1: Don't put ads on empty pages.
When I reworked my site, I built a skeleton set of pages that had no content, just titles and some meta tags. I displayed ads on those pages, however. Although all you see are public service ads at first, the very act of displaying ads on a page causes the AdSense web crawler to quickly fetch that page for analysis. A page with good content will thus begin showing relevant paying ads fairly quickly.

If you don't have any content, then, Google will have to guess as what your page is about. It may guess wrong, and so the ads that it displays may not be relevant. You'll have to wait until Google re-crawls the site for the ads to correct themselves. Here is what Google had to say when I asked them about how often the AdSense crawler updates a site:

Thank you for taking the time to update your site. New ads will start appearing on your site the next time our crawler re-indexes your site. Unfortunately at this time, we are unable to control how often our crawlers index the content on your site.
Crawling is done automatically by our bots. When new pages are added to your website or introduced to the AdSense program, our crawlers will usually get to them within 30 minutes. If you make changes to a page, however, it may take up to 2 or 3 weeks before the changes are reflected in our index. Until we are able to crawl your web pages, you may notice public service ads, for which you will not receive any earnings.
It's better to flesh out the page before you start displaying ads on it.

Tip #2: Don't be afraid to ask questions

If you're wondering about something, don't be afraid to ask Google. So far, they've always responded to my questions within a working day. There are two email addresses to use, depending on the type of question:

Please feel free to email us at adsense-tech@google.com if you have additional technical questions or concerns. For general program or account questions, please email adsense-support@google.com.
Their responses are always very polite, and they appreciate getting problem reports and suggestions.

Tip #3: Avoid non-English characters on English pages

This one is a bug, to be honest. My surname is French, and I prefer to write it out correctly with the accent grave on the first "e". Every page on my site would then include at least two accented letters, because my name shows up twice in the footer. On some pages my name shows up two or three more times.
Normally, this wouldn't be an issue. But on some pages the presence of the accented characters is enough to cause AdSense to display non-relevant ads in French. This happens whether the browser indicates a preference for French or not. When I reported this to Google, this is the answer they gave me:

Hello Eric,
Thank you for bringing this issue to our attention.
We are currently working as quickly as we can to address this problem. As soon as we have more information for you, we will email you again.
We appreciate your patience.
Sincerely,
The Google Team
Until this is resolved, I've decided to strip out all accents except on the pages that are actually in French.

How to effectively select and use keywords for your website

2006-09-01T21:06:00.000-07:00

Correctly choosing the keywords that your website wishes to compete on is the single most important aspect of a search engine optimization campaign. Proper keyword selection can provide your business with an extremely solid foundation to build.

However, the opposite can be said for websites that make mistakes at this point. If your website dives straight into a competitive keyword selection there is a good chance of drowning in the oblivion of search engine results. Choosing keywords for your website requires a fine balance of research and modesty.

Be Specific
If there is a particular item or product range that your company sells then make sure your keyword selection reflects this. Being vague results in higher levels of competition. If your website sells golf clubs then optimize your pages to match what kind of golf clubs you are offering. Do they have graphite shafts? Do you sell a left-handed selection? What kind of brand are they?

Regionalise your selection if appropriate
Focusing on a regionalised market will result in a much more targeted market and the competition will also lower significantly. If you only sell your products and services within Ireland make sure you contain specific phrases (e.g. Ireland, Irish, Dublin, etc.) within your Title, body and anchor text.

Domain Name Selection
For many new (and existing companies) the ideal website name might already be taken. Or, for branding purposes, the choice of a keyword rich domain name may not be applicable. This shouldn't be a major concern to companies as the weight search engines give to the URL of a website is of limited importance when it comes to ranking well within the results pages. However, if your website contains keywords that your company wishes to compete on then you should exploit this when choosing your inbound linking text (a.k.a. anchor text).

Anchor Text
Inbound links from websites can provide your site with a two-fold benefit. The first (and obvious) is that these links can help your company by sending potential customers to your website. The second benefit is that Google and the other major search engines will see these links as votes of confidence therefore giving your website a boost in its rankings. When developing inbound links it is important to take advantage of keywords that your site might be targeting.

For example, my website is http://www.betteririshwebsites.com. It contains a number of articles that can help webmasters and companies promote their websites. With this in mind, a link that contains the anchor text Website Promotion Articles will help both visitors and search engines to understand what this website is all about. By developing links with keyword rich anchor text your website can rank higher in the search engine results for the terms that you are competing on.

Landing Pages
When choosing keywords you feel are suitable to target your desired market you may end up with a list the length of your arm. If you create a website with a logical structure containing a number of pages that deal with the range or products your company offers you will be able to professionally and effectively optimize your entire site for all of your selected keywords.

For example, if your company sells office supplies and office stationary (both extremely competitive keyword phrases) you could still drive a large amount of traffic to landing pages that sell "Executive Leather Chairs" and "Printer Ribbons". This is only an example, creating and optimizing landing pages is a technique that all websites could and should do regardless of what they are offering.

Remember, your optimization efforts should never stop after your home page is completed. Your entire site should be professionally optimized for maximum results.

Top 5 AdSense tips

2006-09-01T20:48:00.000-07:00

AdSense Tip #1: Find your keywords

Before serving ads on a web page, check its keyword density. A free and advanced tool for finding the most prominent keywords in a page can be found here: SEO Density Analyzer. Copy the most important keywords to a text file ([web page name]-adsense-keywords.txt).

AdSense Tip #2: Improve your keywords

Get keyword suggestions from Overture Search Inventory and from Google AdWords Sandbox. Get new keywords that can help you improve your ad relevance. Enter the keywords from [web page name]-adsense-keywords.txt and save the suggestions to [web page name]-adsense-suggestions.txt.

AdSense Tip #3: Keep your website focused on a theme

Use the keyword suggestions to enhance your web pages and to build theme-based content. And also try to get your keywords into the anchor text of your incoming links as much as possible. Don't forget that Google AdSense is keyword-targeted advertising: Google AdSense bases its advert topics on your websites content, this means that content-rich websites of a popular topic should attract a large amount of ads.

AdSense Tip #4: Write a new page every day

One of the best tips is to add a new page to your web site every day. The more content you have, the more visitors you will get. Put an Adsense unit on each and every content page of your site. But where? You will find more about that from the next AdSense tips.

AdSense Tip #5: Choose the right AdSense format

Wider formats are successful because the ads are compact, easy to read and are complementary to the content. The top three AdSense formats are:

1. 336x280 large rectangle
2. 300x250 medium rectangle
3. 160x600 wide skyscraper

Another successful format is the 468x15 horizontal ad links, that can be placed under your navigation bar.

Adsense: Top Tips On How To Make Your Adsense Business Work Better!

2006-08-01T23:56:00.000-07:00

Most of you may have heard about adsense and the income it generates. However, most people don't know how these thing work or how to make it work properly. Firstly, here is an explanation of what is adsense all about.

An adsense is a program designed by one of the most popular search engines, Google, to create income for your website. It is very much like an affiliate program that is delivered by Google on where you will display a text or image links where people visiting your website can click on.

You will make money in adsense programs when people visiting your website clicks on the adsense program. Every click made by visitors in your website is equal to a specific amount of money. So, it is very important that you should generate targeted traffic into your website in order to make this work.

You may also place a Google search box in your website where your visitor can search for relevant text ads and will be displayed on your website. Another feature in the Google adsense program is the adsense referrals. Here, you can make money by displaying Google's referral buttons in your website.

Application in Google adsense is very easy. You just have to fill out an application form found in their website. adsense is available for any websites except on pornographic websites and hate websites. Your contents should have a specific topic where Google adsense will choose an adsense program related to the contents of your website.

All you need to apply is to have your own website.

Make sure that your website does not have any pornographic content, racism, or any other content that may offend some people. Joining in an adsense program is fast, easy and most of all free.

Why join an adsense program? The answer to this question is obvious: To make money at home. adsense programs are free and relatively easy to join in one. You may think that having an adsense program displayed in your website can lead people away. However, if you have a good content and an attractive website, you will be sure that those people will always come back and read more of your topics.

One great type of website for an adsense is a blogging website. A blogging website can generate you a lot of targeted traffic and also a lot of clicks in the adsense program.

The placement of your adsense program is also very important to generate clicks. Usually, you can place your adsense program anywhere in your website. However, there is a specific placement to generate more clicks. For example, it has been found that placing your adsense program at the top of the web page generates more clicks than that of web pages that places adsense programs below their web page. Another way to generate clicks is to place your adsense program near rich content areas. This is because people focus more in these areas and tends to click on them more.

An adsense program can give you a lot of income opportunities if you do it right. Try to make your website score a high rank in order to qualify in adsense programs. adsense programs are also one of the easiest ways to generate extra cash. You just have to update your website from time to time in order to keep on creating more targeted traffic. Try to consider making a blog website, these types of website creates huge amount of targeted traffic and can virtually take care of itself.

Adsense tips

2006-08-01T23:55:00.000-07:00

If you are doing any business online you must have heard all the buzz going on presently about how to make "huge amount " of money displaying google ads on a site.
There have been a whole lot of new products springing out about how to make money with adsense. How do you know which are geniune and which are not. I guess the best route is to pick tips here and there from forums and discussion groups, test them and track your results. Two tips that really work from my testing and tracking are:

1.place your adsense ads right in the middle of your content.
2.place pictures on top of your adsense ads.

These are two powerful adsense tricks you could be using to increase your adsense CTR. The reason why these tips work so well is that they draw the attention of your visitors to the adsense ads. Now if you need to track your adsense clicks and CTRs there is a very simple way, get adsense tracker. It simplyfies everything.

10 of the most important SEO design tips

2006-07-28T18:45:00.000-07:00

1. Optimise every page on your website

The major search engines are not looking at individual websites and ranking them, they are ranking pages from every website in the world. This means that if your website contains more than one page you should optimise for the specific content that is found on each page.

Optimising each webpage is overlooked by so many websites within Ireland and can be the difference between competing for a highly competitive keyword phrase such as "Irish Hotels" and competing for a much less competitive keyword phrase such as "Hotels in County Galway". After that they can check out the rest of your website that is all about "Irish Hotels".

2. Pick appropriate keyword phrases

This is the single most important thing to do when it comes to optimising your website for search engines. The keywords that your potential customers type into Google, Yahoo, MSN, and Ask Jeeves are the keywords that your site should be using within the specific areas of your webpage (see below; Optimizing your Page Titles and Optimizing your Content). There are a number of useful keyword research tools available on the web. The most recommended and user-friendly are Wordtracker and Keyword Discovery. Both offer trial versions.

3. Optimizing your Page Titles

All of the major search engines have 100's of different algorithms that compute where your webpage should be listed for different keyword searches. Putting your keywords within the Title description (the blue bar you will see at the top of your screen) of your pages is one of the most important SEO techniques and will help your website climb through the rankings and allow your visitors to remember exactly what your page is all about when they save it to their "favourites".

4. Optimizing your Page Content

It is sometimes very difficult to write content for your website. Not only do you need put the information that you want the visitor to see in front of them in an easy-to-read style, you also have to keep in mind the keywords or keyphrases that your page is targeting so that you can rank better within search engines.

One of the best pieces of advice that I have come across is to write for your visitors and include the keywords and keyphrases as much as makes sense. Read what you written out loud to yourself and a few others. If it sounds stupid... lather, rinse, and repeat.

5. Create an inbound linking strategy

Submitting your site to online directories is a very beneficial way to drive targeted traffic to your website. People will find your listing in a directory and click on the link to go directly to your site.

This not only brings visitors to your website, but it also creates links for search engine "spiders" or "robots" to find your website and index your pages within their results. If your site doesn't have a link pointing to it on the World Wide Web the search engines will never find it and you will never see any traffic from Google or the other big ones.

6. Descriptively labeling your links and images (aka the anchor text)

This technique is both common sense and good practice. Telling your visitors what the link that they are going to click on allows them to know exactly what they are going to be directed to. Saying "click here" is not enough to help them understand what they're going to find once they click through. Be as descriptive as possible with every text and graphical link on your site. The cool thing about writing your anchor text and alt attributes to be descriptive is that you can almost always describe the page you're pointing to by using its main keyword phrase which is another one of those many factors search engines that into account when it comes to ranking your web pages.

7. Make sure your site is spider-friendly

Your website may look fantastic. You and your web designer may be talented graphic designers that can make Flash and _Javascript dazzle your visitors with a show that would put RiverDance to shame. However, if your website contains Flash and _Javascript it's important to know that search engine spiders can't read this code (or appreciate the effort you put into the design). The way around this is to provide navigation alternatives to allow the spiders crawl deep within your website and index the web pages within their results.

8. Create Fresh Content

When you are optimizing your website properly you will see a trend. If you are doing something that benefits your websites visitors then the search engines will reward you for it.
Search engines do tend to like websites that create fresh content regardless of the format. If they know any given site is adding new articles on a frequent basis, they will come around often to index it.

Blogs and forums are effective and easy ways of adding new information to your site on a regular basis.

However, if your only purpose of setting up a blog or a forum is for better search engine rankings then there really is no point in doing it. Only add a forum if it contributes something beneficial to your website and if you have the traffic to make it interactive enough for visitors to return to it. And, only add a blog if you have something of interest to say on a regular basis.

9. Do not think that you can trick Search Engines

As noted before, "If you are doing something that benefits your websites visitors then the search engines will reward you for it".
If you try to trick the search engines by hiding keyword phrases in your pages by making the text colour the same as the background colour, hiding keyword phrases in tiny font, joining link farms, or any other sneaky practice your sites will be removed from the search engines and it will take you a long time to get back in (and you will also have to spend more time cleaning up your website before they will accept you).

10. Offer something unique

If your website offers something that is unique and interesting to your target market and it is properly optimized (by applying all of the techniques that are listed above) you will not only rank well within the major search engines, you will also get the added benefit of people linking to your website in forums, blogs, and through other websites which will send your site more visitors and create more inbound links which will help it rank higher.

6 Steps to picking profitable adsense keywords

2006-07-25T01:41:00.000-07:00

Knowing how to find the best keywords for use in your Adsense ads is not a straightforward process. Finding and implementing high profit, low competition keywords in your ads really is the trick for making Adsense payoff big.The following process should yield profitable, low competition keywords for your Adsense ads. This process is not perfect, but when you analyze it and try it for yourself, you can see that it makes sense. Adsense that is.

Step 1 Research some keywords for your niche that have a high CPC value. To do this, first find your keywords using the Google Adwords keyword tool or another tool that will give you niche specific lists of keywords. Save those keywords into a spreadsheet program as a csv file. Copy and paste those keywords into Google's Traffic Estimator (you will need an Adwords account). The traffic estimator will give you the estimated clicks per day and the average cost per click (CPC) for each keyword. Copy and paste this information back into your spreadsheet file for later reference.

Step 2 Multiply the average CPC by 30% to get an estimate of your maximum earnings per click. The higher the average CPC, the more likely the CPC for the 2nd - 8th positions are high as well. You want this higher average CPC to start because if the CPC starts to drop off significantly after the 3rd position, your chance of getting high click earnings as an Adsense publisher will be diminished.

Step 3 Use any one of many tools available on the internet for helping to estimate the 1st - 8th position CPC values. These tools will estimate the CPCs for each position and allow you to see how much the CPCs drop off after the first position. This dramatically helps your analysis for picking the most profitable keywords. If the CPC values stay close to the each other and to the value of the first position, then you will more than likely have a profitable keyword.

Step 4 Now determine which Adsense ads occupy which positions. You can do this by searching on Google for your keyword and looking to see which Adsense ads are generated in the search results and in which order they are. Another way to estimate this is to use the Adwords Accelerator tool. It has a feature whereby Adwords ads are dynamically displayed for a given keyword you input into the tool to check. If the Adwords advertiser has used "Adwords for Content" in his advertising, these ads will be the Adsense ads someone else is displaying on their website.

Step 5 Compare the ads you found in step 4 to the results of using a keyword check function tool (available on the internet). If the advertisers you find by doing this closely match those you found in step 4, you will more than likely have a profitable keyword.If the advertisers are not he same, then the advertiser is possibly not using the "Adwords for Content" mode of advertising in his campaigns. This means that the keyword may not be the basis for the Adsense ads and may not be profitable.

Step 6 Now you must get the traffic. If you decide to get traffic using the Adwords approach, then just use the keywords in your Adsense ads that scored well from the above evaluation. Then, use lower cost per click keywords in your Adwords ads. The difference between the earnings from the click you get on your Adsense word from the cost of the click you pay on your Adwords word will be your profit.If you are planning to use search engine optimization techniques to get traffic to the website where your ads are, make sure the keywords you choose have the highest KEI possible. KEI is the ratio of the number of searches for a keyword to the number of competing sites having the keyword. The combination of a high KEI and a high score from the above evaluation will yield the best profit results.

Source: www.webfactorybulgaria.com

10 Important Tips to Play with Google Adsense

2006-07-23T18:21:00.000-07:00

Place the Adsense ads at the top central position of your web page directly beneath your header banner or on the top left position . These are the most read areas of a page due to human's reading habit. Embedding the ad in an article is also an effective technique to increase the click through rate.
Do not accept the default settings of Adsense ads . Remove the border on adsense so it does not look like an ad and make sure the background color of the ad matches the background color of your web site. Match the link color of the ad to the same color as you use for your main body text as well. This will reduce the chance that visitors unconsciously reject them as they do to normal online advertisements.
A search box on every page gives you another chance for earning Adsense income.
Add your site to relevant directories and get your site indexed in search engines to build link popularity.
Add fresh content to your site regularly or write your own articles and submit them to article directories to increase your site traffic.
Your website must have useful contents to keep visitors stay longer and read through more pages so that the chance of earning more Adsense income increases.
Try to place images near the Google ads to draw visitors' attention towards those ads.
If the ads being generated by Google's Adsense are not relevant to your website, visitors will not click on them. You may do some keyword optimization on your web pages by tweaking the text on the title tag, h1 heading, filename and increasing the number of occurrences of the keywords in the text of the web page.
If you have some web pages having a lot of traffic but with low-paying keywords, you may think of ways to grab the attention of the your visitors there and to redirect your visitors to your other higher earning pages . By doing so, you are turning cheap links into real dollars.
Never cheat Google by clicking on the ads yourself or ask your visitors to click on them or you will risk being thrown out of the program totally by Google.

Source: www.about-webdesign.com

Increasing the Average AdSense Price Per Click

2006-07-23T01:34:00.000-07:00

Increasing the average price per click you receive from AdSense is the other strategy for increasing your overall AdSense earnings. You can do this by:

Carefully targeting your content,
and/or Filtering out and avoiding low-paying ads

Content targeting isn't just about creating relevant, unique content. It's also making sure that that content is written to target the higher-paying keywords associated with a given topic. This means:

Figuring out which keyword variations for that topic pay more. Often the more specialized variations and phrases pay more than the "generic" terms.
Ensuring that the keyword density of the content favors the higher-paying keyword variations. See this page for an example of well-targeted ads due to appropriate keyword density.

And to reduce the occurrence of lower-paying ads, consider these two strategies:

Use AdSense's competitive filter mechanism to screen out the ads that you don't want.
Show fewer ads on a page. The fewer ads you show, the more the higher-paying ads get displayed and clicked.

Many publishers also report that their earnings increase if they remove ads completely from pages with few or no clicks. Again, the "less is more" strategy favors the higher-paying ads.

Source: http://www.selfseo.com

Adsense - 7 keys to empire?

2006-07-23T01:23:00.000-07:00

There's a lot of buzz around about how you can make a quick and easy fortune using this AdSense course or that tool or this book.

And they show you their incomes from AdSense too (though not necessarily THIS month). Now, is it just me or is something a little odd in all this?

Say, I'm making $5000 - no make that $15,276 a month from AdSense on my sites. And now I'm going to sell all my secrets on how to do that for $67 or $97 or whatever.

So what happened, did I get all bored with my filthy riches and decide to become a philanthropist and sell stuff that makes me 15K a month for a pittance? Or is it something else?

Am I saying it's impossible? Certainly not. I know people who make that more.

But a little reality. Those people don't have 5 or 6 or 50 sites. They have maybe 500 or 3000 or more. Few sites make 20 or more a day. Very few. Average income is probably less than a dollar a day. So with 500 sites at a dollar a day, you've got your 15K a month.

Now the domain names cost you maybe $3500 to $4500. Then you need hosting and somehow you've got to build the sites and get traffic to them. There are excellent tools but the ones that will let you do this kind of thing in a reasonably short time are also very (very) expensive.

And you are continually dealing with sites that don't get indexed or get de-indexed or even get banned. Traffic today, gone tomorrow. Plus, if you're not real careful with those tools you may get an unpleasant letter from Google about a DMCA copyright infringement which could cost you your AdSense account.

You can make money, you can build an empire. But it isn't easy or quick no matter what you hear. And it really isn't a business.

It's not a long run proposition, it's not stable. You need to keep creating more sites as older ones fail - or you need to be smart and use those AdSense revenues to build an enduring business.You put up with this down to here, so here are the real 7 "secret" keys to AdSense.

1. The best performing AdSense type is the large rectangle.
This has been tested over and over.

2. The best colors are blue for the link - surfers know that blue means click me.
And darkish almost black and grey for the text and url. No borders. The same background as your page. Will it merge into your content? No, that's bogus. There are maybe 4 surfers in this galaxy who can't tell a Google ad when they see one. They are not going to believe it's part of the text. Wake up, OK?

3. Another format which is being reported to more or less work is the full wide banner type layout with text ads and images directly above the links. Try it and see if it works for you. Maybe it's a fad.

4. Keywords and related content are critical if you want targeted ads. If you want high paying clicks you need to target the costly keywords AND have content that supports the keywords.

5. You need traffic interested in the ads. Which means your traffic generation techniques have to be targeted not scattershot. You might hear that 1% or 1.5% clickthrough rate is OK and 3% is good. Nonsense. Really successful people get CTRs that are often well above 30%. Even with modest efforts you should be getting an average 6 to 15% CTR (per ad impression, not pages).

6. You have to track what you're doing and you have to test variations in ad layout, placement, color and related content to optimize your income. No one can tell you how to do it except the traffic coming to your site. If you don't test and track, you're flying blind.

7. You need to keep building new sites.

You are now a member of the AdSense Illuminati. Quite possibly you already knew all that. So why are you looking for something else? Really. This is all you need to start doing it.

Probably any course or book can help you if that's what it takes to get you moving and doing. Ultimately, no one can really show you exactly how to do it. You're going to have to learn the ropes and put in the time.

Like everything in life - the greatest traffic generator, the ultimate course or the super MLM opportunity, if it sounds too good to be true, then it is. There's no magic bullet, no ultimate secret to buy. There's no easy, painless, work free, certain road to riches (except, maybe, inheriting it and that can be very hard on the heirs).

Whatever you do on the net, do it wide awake and with your brain actually functioning. The final un-numbered key is that a technique, a shortcut, an idea that will make what you do easier, faster, or more profitable - one single tiny thing - is worth more than any book or course costs. One useable idea and you've gotten a great deal. If you learned something you didn't know or had forgotten, then it's worth much more than you paid. There may not be any magic solution out there, but there are useful concepts, techniques and ideas. You just have to see them for what they are, and then get busy and really use them.

Source: http://www.selfseo.com

How To Target Higher Paying Keywords

2006-07-21T21:02:00.000-07:00

Different keywords pay different amounts. Other things being equal a website based around debt consolidation will generate more revenue per Adsense click than a website based around football cards. This is why an industry built around selling high paying keyword lists to Adsense publishers has become so profitable.
But it’s more complicated than this as different keywords in different niche markets also pay different amounts. If your website is not targeting the “right” (as in profitable) keywords you will probably be earning less money per Adsense click than you should be.
For example – if you increase your average CPC (cost per click) from $0.20 to $0.30 you will increase your revenue by 33%. There are two ways of doing this on your already existing website and the best tool for doing the research is Keyword Country.

1. Better target your existing webpages:

Which words are you using in your Title Tag, Meta Tags, H1 - H3 Header Tags and inside the body of your content? Google's content matching technology generates ads related to the meaning of the words on your page. If the high paying keywords for that page topic aren't in those 4 hotspots I just listed the quality (relevancy) and CPC of your ads will be lower than if they were. Google wants to match their advertiser ads to the pages which are going to offer the greatest return otherwise their whole system collapses.
This means that you want to make sure the high paying keywords are included in your hot spots. If I use UnderstandingAdsense.com as an example I logged into Keyword Country with the intention of finding the highest paying keywords for the Adsense market. I typed in Adsense and was presented with a list. "Making Money With Adsense" has the highest average CPC of $0.73 so when I've finished building the site I will optimize the home page and several other pages for that keyword so as to generate the most relevant and high paying ads possible. I will do this by including that keyword phrase (and related ones like "make money with Adsense") into the four places listed above.

2. Add additional content to your website which targets related high paying keywords:

The most important word here is related. Don’t add content pages about Viagra to your website which is themed around motorcycles just because the average CPC for Viagra is very high. Instead do one of these two things:

a. Type your primary keyword,
in this example, "motorcycle" into Keyword Country, wait for the results to appear and then click on CPC. This will arrange all the related keywords by their CPC value bringing the most profitable to the top. I did this and found that -
“Motorcycle Insurance In Michigan” has an average CPC of $10.25“Motorcycle Insurance” has an average CPC of $4.28“Motorcycle Loan” has an average CPC of $3.34
These are very high average CPCs for which you could develop new content. These content pages would generate higher cost per click Adsense ads from your visitors.

b. Your second option is to type in keywords which are related to your principal topic.

Continuing with the motorcycle theme you could type in Harley-Davidson a popular manufacturer of motorcycles. The results show that “Harley Davidson Boots” has an average CPC of $0.84. You could build a page today pre-selling Harley Davidson Boots and generate a nice Adsense stream from that page. Another extension would be the keyword “chopper”, a popular type of motorcycle enhanced by the big shows of the last few years. On Keyword Country a search for chopper brings up related keywords like West Coast Choppers, a famous chopper builder which has an average CPC of $0.95 – again a page or several pages around this topic would be a nice addition to a motorcycle based website.
Whatever your topic, virtually every website can incorporate new high paying content. So before you try and build a website in a new niche check that the website(s) that you’ve already put the groundwork into (link building and seo) can’t be better optimized for higher paying keywords and / or have additional high adsense paying content added to it. There will be at least five new pages of content that you could add to your existing website today that would create higher paying average clicks than what you are already generating.
The large majority of Adsense Publishers are still not taking advantage of these tools and are still working in the dark so to speak - unsystematically adding content, optimizing their pages and building new niche websites with no fore-knowledge of the value of a particular topic nor its potential profitability. I guarantee that if you test Keyword County for just a day you won’t want to unsubscribe - it makes our job of making money with Adsense that much easier.
They also have a free “sneak peak” tool whereby you enter your target keywords and it will give you the most high paying keywords related to that phrase. If you follow this link and click on the “try now” button in the top right you can test the three different parts of the application yourself.

Source: http://www.understandingadsense.com

How To Build An Adsense Empire

2006-07-21T20:56:00.000-07:00

As soon as you've mastered Adsense on one site the natural thing to do is build another. Another becomes another and so forth and within about a year or two you can have your own empire generating a massive monthly income.
The hard thing about succeeding online is the learning curve. You've got to put in a good 6 months to a year absorbing everything before you start to come out the other side.
Money is harder to find in this time but once you're afloat applying what you've learnt to many different markets is a doddle and you make more than enough money to compensate for the harder times before.
With Adsense based websites there's no point building wide until you have mastered the fundamentals.
For an Adsense site this includes - website building, understanding Adsense, search engine optimization and link building. A good grasp of affiliate programs will also help you supplement your Adsense income and knowing how to navigate your way around Adwords will allow you to test your templates and integration before finalising a particular model.
Once you've mastered these things then this is the forumla for Adsense Empire Building:

1. Choose a Niche - A niche is a self-contained market which focuses around a particular question or type of product. An understanding of the internet, the different markets and the tools available to assist your research is critical.

2. Working out the keyword pyramid for that niche - every niche has a keyword pyramid which is made up of the words people use to find things related to that niche. At the top is the most commonly used search term (Adsense would be Adsense), and at the bottom, the multitude of variations, for example - "which adsense ad color generates the most clicks" To maximize your free search engine traffic, your content will want to cover as much of this pyramiid as possible.

3. Planning the website - Now you've chosen your niche and have sketched the content that will be neccessary to meet it you'll then need to create this content, be it your own or from a third party and also work out how to integrate Adsense into it.

4. Build the website - Putting the bricks and mortar together - if you're not already using XSitePro you should be!

5. Get some traffic to the website - Basic directory submissions, preliminary reciprocal links, using Adwords, forum and blog postings will all start the trickle of traffic to your website. This will allow you to:

6. Optimize your Adsense - by testing your Adsense Format, Placement, Colors etc on your traffic you'll be able to work out which combination(s) they are most responsive to. The aim is to reach the optimum for that website so that it can be left pretty much on auto-pilot.

7. Focus on getting more traffic - This is the real task behind your project and will require link building and search engine optimization in all of it's variations.

8. Monitoring and Maintenance - Keep an eye on your Adsense reports and optimize if you still feel there is room for improvement, plus have some type of ongoing but easy to manage link building strategy in place so that your website keeps developing in the eyes of the search engines.

9. Repeating the process - that's one site down, onto the next.
I'm in the process of doing a lot of research into Adsense Empire Building so there will be lots of new material appearing on the site in the coming months.

Source: http://www.understandingadsense.com/

Maximize your adsense earnings top 7

2006-07-21T20:23:00.000-07:00

1- Boost Traffic

Traffic is the number one in the list. No visitors mean your adsense ads has less chance to get noticed. The more visitors to your site, the higher chance your google ads would be shown. Previous article, I have shared my experience in boosting your traffic. Click here to learn how to boost your site traffic.

2- Have unique and quality content

By having unique and quality content, you would increase your readership level. And if they find it interesting, they would tend to look for more info relating to the topics and therefore more likely to click on the cotextual ads.

3- Make Use of AdsLink

AdsLink resembles to your navigational link. If you place them in a correct spot i.e. in the spot where your site navigation is, the chance of getting noticed by visitors is higher and so is your return on investment. You may refer to adsense blog on links units here.AdsLink has introduced after Ads for Content. AdsLink will displays up to 5 links per sections

4- Ads Placement

No point having a ads that can’t be seen by visitors. Hence, the placment of your ads can have a great impact on your Click To Ratio (CTR). Make the ads appear on top where visitors do not need to scroll anywhere before they could see the ads. Furthermore, make use of the heatmap that Google Adsense provided to help you with the placment. It does help!

5- Use Channel to track your ads

I find Channel is the most practical way to track down your most effective ads placement. With the current state of adsense, Google has allowed up to 200 Channels, hence you could almost track every single ads placement on your site.

6- Make use of images

Put up an images nicely near by the ads could increase your Click To Ratio (CTR) of that particular page. Remember to change the images randomly and often so that it looks as if the ads showing is fresh and new.

7- high paying keywrods

No doubt, keywords play a very important role in your overal payout. Imagine if you are getting a 3 cents a click, how many clicks would you need to make a 30US$??? That would be 1000 clicks!!! For starters, getting 50 clicks a day could be a hard job, not to mention 1000 clicks a day.
So what kind of keywords would yield the most? Yes, that’s the question. Usually, the keywords that related to lawyers, electronic stuff, medical fields are among the high paying keywords. If you have an adwords account, it is pretty easy to find out particular keywords highest bids. The same hold true for overture account.

Source: http://www.make-money-online-tips.com/

Webhosting Business - Online Gold Rush

2006-07-21T20:18:00.000-07:00

Web hosting is an extremely competitive market, and for good reason. There are simply hundreds of thousands of web sites on the internet today, and each of these needs a web host. In addition, countless thousands of new web sites pop up each and every week. All of these web sites need to be hosted, which creates a simply massive market of web hosting companies.
That being said, since it is important to understand how competitive the market is thanks to thousands of different web hosting companies on the internet, there are a lot of ways to make money via web hosting. However, making any money via a web hosting company first involves finding clients. Finding clients can initially be difficult for web hosting companies, but by knowing the right web sites to visit and right places to advertise, web hosting companies can find potential clients.

There are many forums and web sites that web host owners can visit to advertise their web sites and packages. Web site owners looking for hosting will visit these forums and sites and can choose your package for their own hosting needs. This creates an easy way to find clients. In addition, many web hosting companies advertise at various online and offline sources, such as computer web sites and PC magazines, in order to attempt to draw the attention of people looking for web hosting or possibly to switch from their current web hosts due to a better deal.
Once the clients are found, the money can then begin to be earned. Web hosts charge a monthly fee in return for a specified amount of disk space and bandwidth. Every month money is generated from clients who are allowed to use the disk space to host their files and are also allowed to have a certain amount of page visits and downloads until their bandwidth limit has been reached. Also, other incentives can be offered such as unlimited add-on domains, which is useful for web site owners which own different domains and different web sites on those domains.

The amount of money earned depends on the amount of clients and the form of hosting that the web host itself is using. Some web hosts use reseller accounts offered by other hosts, allowing them to essentially sell web hosting packages for the other host rather than for themselves. They pay a certain fee every month and are allotted a certain disk space and bandwidth amount which they can in turn sell for profit.

Other web hosts purchase dedicated servers. Purchasing a dedicated server allows the host to use that server solely for his own web hosting sales as compared to resale opportunities. These servers contain a certain hard drive size and have a bandwidth cap on them, which is always higher than reseller accounts, and allows for the web host to sell that space to its clients.
Another way web hosts can make money is by making it so that certain ad spaces have to be used on their client’s web sites. Many web hosts require their clients to set aside a certain spot and put a code there for an ad which the web host then provides. The web host shows the ad and in turn receives advertising profits from whatever company wishes to place the ad throughout the web hosts client base.

As can be seen, the web hosting business is fairly simple. It is not a complex process, but simply involves a web host selling a certain amount of space and bandwidth for a specified price. The packages and prices vary from host to host, but the operations are the same across the board. Web hosting can be a very lucrative business when a proper client base can be established and when the web host can keep these clients by offering good hosting packages.

Source: http://www.make-money-online-tips.com/